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Viewing articles tagged 'deliverability'

550 Message rejected as spam The receiving server refused your message on content or reputation grounds.READ THE FULL BOUNCEIt... A Complete Ordering Checklist Everything to check before and after.BEFORE ORDERINGDecided which product you actually need... A Developer's Post-Launch Checklist The first days after going live.IMMEDIATELYVerify the site loads from a different network and... A DNS Health Check What to verify periodically.ANNUALLY, OR AFTER ANY CHANGENameservers are what you expect The... A DNS Reference Card The essentials on one page.FIND YOUR NAMESERVERSClient Area > Services > My Services, or... A Migration Checklist for Email-Heavy Accounts When mail matters most.BEFOREList every mailbox and its size Identify which are actively used... A New Client Checklist Every step, in order.BEFORE CREATING THE ACCOUNTRequirements established: sites, mailboxes,... A Yearly Email Review for Your Business Once a year, spend an hour on this.MAILBOXESWhich exist, and are they all still needed Which... Accessing Your Email Through Webmail Webmail lets you read and send email from any browser with no setup.THREE WAYS INDirect:... Acknowledgement Emails to Visitors Confirming receipt.WHY SEND ONEThe visitor knows it arrived It gives them a record It sets... AI for a Photography or Video Business Visual services.WHERE IT HELPSClient briefs and confirmations Contracts and usage terms, as a... Auto-Forwarding to Personal Addresses: The Risks Staff forwarding business mail to a personal Gmail account is common and usually a bad idea.WHY... Automated Welcome Messages The first message a subscriber receives.WHY IT MATTERSIt arrives when interest is highest,... Avoiding Spam Filter Triggers Content that causes problems.WHAT TRIGGERS FILTERSExcessive capitals in the subject or body... Booking Notifications and Reminders Keeping everyone informed.WHAT SHOULD SENDConfirmation to the customer, immediately Notification... Bounces That Say Your Message Was Rejected as Spam The receiving server refused the message on content or reputation grounds.READ THE BOUNCE... Checking Blacklists When your server or domain is listed.WHAT A BLACKLIST ISA published list of addresses or domains... Checking Your IP's Reputation Reputation is judged by receiving providers, and several tools give you visibility.WHAT TO... Checking Your Sending Reputation Knowing where you stand.WHAT TO CHECKBlacklists, for your domain and sending addresses Your... Choosing an Email Platform Comparing the options.WHAT THEY ALL DOStore your list Handle subscriptions and unsubscriptions... Cloudflare and Email Keeping mail working.THE RULEMail never goes through the proxy. Records relating to mail must be... Common Deliverability Mistakes What goes wrong.NO SPF OR DKIMThe foundation missing.TWO SPF RECORDSInvalidates both.FORGETTING A... Common Email Marketing Mistakes What goes wrong.BUYING A LISTConverts badly, generates complaints, damages reputation, and... Common Mistakes Nigerian Businesses Make Online The ones that cost most.USING A GMAIL ADDRESS AS THE BUSINESS ADDRESSUndermines credibility, and... Common Types of Malware on Shared Hosting Knowing what you are looking at helps you judge the severity.SEO SPAMHidden links or entire pages... Contract Management Systems Tracking agreements.WHAT THEY HOLDContracts and their documents Key dates and terms Obligations... Creating Email Filters and Rules Filters sort mail automatically, before you see it.WHERE TO SET THEMServer side, in cPanel >... Creating Email Forwarders A forwarder sends mail arriving at one address on to another automatically. It uses no storage of... Creating Your Account Registering.WHAT YOU NEEDAn email address you monitor Your name and contact detailsWHY CONTACT... Deciding Between Hosting Email and a Dedicated Provider Both are legitimate. The right answer depends on how you work.HOSTING EMAIL SUITS YOU IFYou need... Deciding Whether to Hire Remotely An honest assessment.WHEN REMOTE WORKSThe work is genuinely deliverable remotely Output can be... Dedicated IPs and Email Sending Reputation This is one of the two genuine reasons to hold a dedicated IP.THE PROBLEM ON A SHARED IPOutbound... Deposits and Staged Payments Reducing your exposure.WHY TAKE A DEPOSITIt confirms commitment It covers your initial costs A... Diagnosing Delivery Problems Where to start.WHAT TO ESTABLISH FIRSTIs it all mail or some? All recipients or specific... Diagnosing Mail Delivery With DNS Tools Checking the records that matter.WHAT TO CHECKMX records exist and point at the correct hostname... Digital Media Production: Everything That Matters, Briefly The whole category in one page.LIGHT AND SOUND DETERMINE QUALITY; EQUIPMENT RARELY DOESViewers... Distribution Lists Versus Shared Mailboxes Two ways to get mail to several people, suited to different purposes.A DISTRIBUTION LISTA... DNS for Domains Used Only for Email Mail with no website.THE SITUATIONA business with professional email on their domain and no... DNS Tools Worth Knowing What to use for checking.WEB-BASED LOOKUP TOOLSQuery DNS from outside your own network. The... Documenting What You Would Need to Rebuild The information a backup does not contain.WHAT TO RECORDDomain: where registered, renewal date,... Double Opt-In and Why It Matters Confirming subscriptions.WHAT IT ISAfter someone submits the form, they receive a message asking... Email Deliverability Getting mail accepted.WHAT DETERMINES WHETHER MAIL ARRIVESThe sending address's reputation The... Email Deliverability: Everything That Matters, Briefly The whole category in one page.WHAT ACTUALLY DETERMINES DELIVERYAuthentication and reputation.... Email for a Second Domain or Brand Every domain on your account can have its own mailboxes.HOWAdd the domain to the account first,... Email for Retention When email works.WHERE IT STILL WORKSLonger content Business customers Anything needing a record... Email Forwarders and When to Use Them A forwarder sends mail arriving at one address on to another. It uses no storage of its... Email Infrastructure: Everything That Matters, Briefly The summary.REJECT AT THE TRANSACTION RATHER THAN ACCEPTING AND BOUNCINGAccepting then bouncing... Email List Health Metrics Numbers that describe your list.GROWTH RATENew subscribers per month, against unsubscribes and... Email Marketing Terminology The words in the dashboard.LIST or AUDIENCE: your subscribersSEGMENT: a defined subset of the... Email Marketing: Everything That Matters, Briefly The whole category in one page.BEFORE STARTINGA sending platform, not your hosting mailbox A... Email on Addon and Alias Domains Mail for additional domains.WHAT IS POSSIBLEEach addon domain can have its own email... Email Reputation on a Shared IP What sharing an address means for your mail.HOW RECEIVING PROVIDERS JUDGE MAILThey weigh the... Email Sending Limits Across Your Accounts One compromised mailbox can damage the sending reputation of every account you host.WHERE TO SET... Email Sending Limits and Our Spam Policy Shared hosting enforces hourly sending limits. They protect the server's mail reputation for... Email Stopped Working After Migration The most common casualty.THE USUAL CAUSESMX records not recreated at the new provider The mail... Email Terms Explained Mail concepts.IMAPKeeps mail on the server, synchronised across devices.POPDownloads mail to one... Emails from my website are not being delivered Application mail failing.THE MOST COMMON CAUSEThe application uses PHP's mail function by... Generating Article Ideas With AI Finding things to write about.THE PROBLEMA blank page. Nothing to write about, or too many vague... Getting a Dedicated IP Delisted From a Blacklist A listing means receiving servers reject or filter your mail.CHECKINGUse an online blacklist... Getting Help with Email Marketing Who to ask about what.ASK USDNS records: where to add SPF, DKIM and DMARC, and whether they are... Getting Notified: Alerts and Emails Staying informed.WHAT YOU ARE NOTIFIED ABOUTBids on your listings Being outbid Auctions you are... Getting Your Domain Removed from Email Blacklists A blacklist listing means receiving servers reject or filter your mail. Listings follow spam... Handling Customer Enquiries Well The difference between an enquiry and a customer.RESPOND QUICKLYWithin hours where possible,... Handling Enquiries That Come Through Your Site What happens after the form is submitted.RESPOND QUICKLYWithin one working day, always.... Handling Messages and Enquiries Where the business actually happens.WHY THIS MATTERS MOSTFor many small businesses, more... Handling Unsubscribes When people leave.THE RULEProcess them immediately and without obstacle.A working unsubscribe... Hiring and Managing Remote Workers: Everything That Matters, Briefly The whole category in one page.BEFORE HIRINGDefine the specific tasks, how you will judge them,... How to Buy Email Spam Filtering Reducing unwanted mail.WHAT IT DOESFilters incoming mail before it reaches your mailboxes,... If Your Mailbox Has Been Compromised Act quickly, because a compromised mailbox is usually being used within hours.IMMEDIATE... If Your Mailbox Is Sending Spam A compromised mailbox is one of the most common abuse incidents we handle. The password was... Improving Open Rates Getting messages read.WHAT AFFECTS THEMWhether the message arrives in the inbox at all The sender... Internet and Advanced Infrastructure: Everything That Matters, Briefly The whole category in one page.ROUTING IS POLICY BEFORE IT IS GEOGRAPHYThe commercially preferred... Judging Output Rather Than Hours The right measure.THE PROBLEM WITH HOURSYou cannot observe them remotely.Attempting to produces... Keeping Business and Personal Separate Practical separation that prevents problems.WHY IT MATTERSMixed records make accounting difficult... Keeping Records Outside the Client Area The Client Area holds your account with us. Keep your own copy of the things you would need if... Keeping Your List Clean Removing what harms you.WHY IT MATTERSInvalid addresses and disengaged subscribers damage... Knowing When to Escalate to Us Working with your host.WHEN TO ESCALATEServer-level problems affecting several accounts Anything... Knowing When to Move to a Dedicated Email Platform An honest assessment of when hosting mail stops being the right tool.STAY WITH HOSTING MAIL IFYou... Knowing When to Stop Recognising when it is not worth continuing.THE HONEST QUESTIONAfter a year of consistent... Mail Stopped Working After Cloudflare Diagnosing broken email.THE TWO CAUSESMX records did not import when the domain was added to... Making Sure Product Emails Arrive Deliverability for transactional messages.WHY IT MATTERS ACUTELYPassword resets, invitations and... Managing Complaints and Spam Reports When people mark you as spam.WHY IT MATTERS MORE THAN UNSUBSCRIBESA spam complaint is a direct... Managing DNS Records in Cloudflare Where your records now live.THE IMPORTANT POINTOnce Cloudflare's nameservers are in use, the DNS... Managing Email Effectively Handling a mailbox.WHAT CAUSES MOST PROBLEMSTreating the inbox as a task list, a filing system... Managing Email on Your Own Server Harder than people expect.WHAT IT INVOLVESA mail server Spam filteringAuthentication: SPF, DKIM,... Managing Form Spam You Already Receive Cleaning up.IF YOU ARE RECEIVING A LOTEnable a honeypot and time check first.That removes most of... Media Production: Everything That Matters, Briefly The whole category in one page.SOUND BEFORE PICTURE, AND LIGHT BEFORE CAMERAViewers abandon poor... Messages sent but never arriving No bounce, no delivery.FIRST, CONFIRM IT LEFTcPanel > Track Delivery. Search for the recipient... Migrating Email from Another Provider Moving mailboxes without losing anything.THE OPTIONSAsk us. Our free migration covers email where... Monitoring for Intrusion Noticing a compromise rather than being told by someone else.WHAT TO WATCHFailed and successful... Monitoring Your Email Delivery Knowing whether mail arrives.WHY YOU NEED TODelivery fails silently.You do not receive a... MX Records Directing your mail.WHAT THEY DOSpecify which servers accept mail for your domain.Without them,... My Messages Go to Spam The most common complaint.CHECK AUTHENTICATION FIRSTSend to a Gmail address and view the... My Open Rate Dropped Fewer people reading.FIRST, CONSIDER MEASUREMENTOpen tracking is increasingly unreliable. Privacy... Negotiating Contracts and Licensing Agreeing terms.WHAT TO ESTABLISH ABOUT PRICINGWhat is included What is charged separately... Newsletter and Mailing List Scripts Self-hosted email sending.THE TEMPTATIONA self-hosted newsletter script appears to avoid the cost... Newsletters for Nigerian Businesses Local considerations.MOBILE FIRSTMost subscribers read on phones, frequently on metered data.Keep... Notifications and Subscriber Communication Keeping subscribers informed.WHAT MUST SENDSignup confirmation, stating price and interval... Nulled and Pirated Software: Why Not To The most common cause of compromised sites we clean.WHAT IT ISPremium themes, plugins or... Offering Email-Only Hosting A smaller product with real demand.THE SITUATIONBusinesses with a domain and no website, or with... Only Send to People Who Asked The foundation of reputation.WHY IT MATTERS MOSTComplaints damage reputation faster than anything... Only Some Subscribers Received It A partial send.THE COMMON CAUSESA plan limit reached partway The segment smaller than you thought... Order confirmation emails not being sent Customers not notified.THE FIRST CHECKcPanel > Track Delivery. Search for a recent customer... Order Emails Not Being Sent Customers not receiving confirmations is among the most damaging shop faults.CHECK IN THIS... Organising and Storing Media Files Finding work again.WHAT MAKES MEDIA DIFFERENTFiles are large There are many versions Originals... Organising Your Inbox A system beats willpower.THE BASIC APPROACHTreat the inbox as a list of things needing action,... Paying Developers Payment terms and protection.A REASONABLE STRUCTUREA deposit before starting One or more... Payment Terms in Agreements Getting paid.WHAT TO STATEThe amount When it is due How it is paid What happens if it is lateTHE... Planning a Media Production Deciding before shooting.WHAT TO DEFINEThe audience The message, in one sentence The format and... Playbook: Email Not Working The most frequent request.ESTABLISH FIRSTSending, receiving, or both? All recipients or specific... Playbook: I Think I Have Been Hacked Security incidents.ESTABLISH FIRSTWhat did they notice? When? What have they already done?WHAT TO... Pointing a Domain at a Third-Party Service Services such as Google Workspace, Microsoft 365, Shopify and email marketing platforms ask you... Preventing Form Abuse Beyond spam.WHAT ELSE HAPPENSForms used to send mail to others, if misconfigured Forms used to... Pricing Media Production Work Charging appropriately.WHAT THE MODELS AREPer hour or per day Per project Per deliverable... Project and Professional Services Systems Systems for work sold by time and deliverable.WHAT THEY MANAGEProjects and their structure... Protecting Email Continuity When you cannot receive mail.WHY IT MATTERSFor many businesses, losing email is worse than losing... Re-Engagement Campaigns Winning back inactive subscribers.WHEN TO RUN ONEBefore removing long-inactive subscribers. Give... Reading Bounce Messages What the error means.WHAT A BOUNCE ISA message telling you delivery failed.THE TWO KINDSHard... Reading Email Headers Headers contain the full history of a message and settle most arguments.HOW TO SEE THEMIn... Recognising Phishing in Your Inbox Phishing messages are designed to look routine.COMMON FORMS"Your mailbox is full, click to... Reconciling Data After a Restore Recovering what the restore lost.THE SITUATIONYou restored to a point in the past. Everything... Recovering Email Reputation When spam was sent from your account.WHAT HAPPENSA compromised site sends spam.Your server... Recovering From a Deleted DNS Zone Records gone.WHAT HAPPENSThe domain stops resolving entirely. Website and mail both fail.The... Recovering From a Hack: Everything That Matters, Briefly The whole category in one page.THE FIRST HOURBack up the compromised state Establish scope Change... Recovering Reputation After a Problem Getting delivery back.WHAT DAMAGES REPUTATIONSpam sent after a compromise A large send to an old... Redirect and URL Shortener Scripts Small tools with specific risks.LEGITIMATE USESTracking campaign links Shortening long URLs for... Reducing Spam with the cPanel Spam Filter cPanel includes Apache SpamAssassin, which scores incoming mail and acts on the score.ENABLING... Reducing the Spam You Receive cPanel includes SpamAssassin, which scores incoming mail and acts on the score.ENABLING ITcPanel... Removing a Google Security Warning or Blacklisting If Google flags your site, browsers show a red warning page and your traffic stops almost... Restaurant and Food Ordering Sites Taking orders online.WHAT IT INVOLVESA menu, with prices and availability Order taking, with... Restoring Email Recovering mailboxes and messages.FROM JETBACKUPWhere email backups are included in your plan,... Running a Mailing List on Hosting cPanel includes a mailing list feature. It has real limits.WHAT IT DOESCreates a list address... Running Mail on Your VPS The most demanding service to run well.WHAT IT INVOLVESAn MTA for sending and receiving An IMAP... Scaling Email as Your Business Grows What changes with volume.WHAT CHANGESFree tiers stop being sufficient, and cost becomes a real... Search Visibility for a SaaS Product Being found by people looking.WHAT PEOPLE SEARCH FORTheir problem Alternatives to a product they... Securing Mail on a VPS If your server sends or receives mail, it needs particular attention.THE RISKAn open relay, a... Sending limit exceeded Outgoing mail refused after a threshold.WHAT IT MEANSShared hosting enforces an hourly sending... Service Agreements For work you provide.WHAT TO COVERThe service, specifically What is included and excluded... Setting the Hostname, Timezone and Locale Small settings that cause confusion when wrong.HOSTNAMESet a fully qualified hostname, such as... Setting Up a Dedicated Sending Service For higher volume.WHEN TO CONSIDER ONEYou send newsletters or marketing mail You send substantial... Setting Up a Shared Mailbox Several people handling one address, such as support@ or [email protected] SIMPLE APPROACHCreate one... Setting Up Authentication in cPanel The practical steps.WHEREcPanel, Email Deliverability.WHAT IT SHOWSEach domain, and whether SPF... Setting Up Business Email on Your Own Domain The cheapest credibility improvement available.WHY IT MATTERSA business emailing customers from a... Setting Up DKIM Signing your outgoing mail.WHAT IT DOESYour server signs outgoing mail cryptographically.... Setting Up DKIM Signing DKIM adds a cryptographic signature proving a message was not altered and genuinely came from... Setting Up DNS for a Brand New Domain From registration to a working site.THE SEQUENCERegister the domainOrder hosting, or identify the... Setting Up Email in Gmail Using Gmail with your own domain.WHAT THIS MEANSUsing the Gmail interface to send and receive... Setting Up SMTP for Form Delivery Reliable sending.WHAT SMTP DOESSends email through an authenticated mail account rather than the... Setting Up SPF Correctly The record that says who may send.WHAT IT DOESLists the servers permitted to send mail for your... Setting Up SPF for Your Domain SPF tells receiving servers which machines may send mail for your domain.WHAT IT ISA TXT record... Shared IP Addresses Explained By default your account uses an IP address shared with other accounts on the same server.HOW IT... Shared IP Blacklisting: What We Do If the server's shared address is listed, it affects everyone on it, and it is ours to... Signs That Your Website Has Been Hacked Compromises are often quiet by design. These are the signals worth watching for.VISIBLE SIGNSYour... Slow or Stuck Email Performance problems.WHAT CAUSES SLOWNESSA very large mailbox Very large folders A poor... SPF, DKIM and DMARC With a Dedicated IP Authentication matters more than the address, and should be correct either way.SPFLists which... Symptom: Cannot Send Email Outgoing failures.WHAT TO ESTABLISH FIRSTDoes receiving work? Does webmail send?IF WEBMAIL... Symptom: Email Going to Spam Delivery reaching the wrong folder.WHAT TO CHECKSPF, DKIM and DMARC, in cPanel Email... Testing Your Email Deliverability Checking before it matters.WHAT TO TESTSending to major providers Whether messages arrive in the... Testing Your Forms The check most sites never do.HOW TO TEST PROPERLYSubmit the form as a visitor would From a... The DNS Records Email Needs Everything required for mail to work.MX RECORDSWhere mail for your domain should be delivered.... The First Week With a New Client Establishing the pattern.WHAT TO DOStart when you said you would Send the first update on... Transactional Emails for Payments Confirming to the customer.WHAT MUST SENDOrder received Payment confirmed Dispatch notification... Understanding Bounce Types and What to Do Reading delivery failures properly.HARD BOUNCESThe address does not exist, or the domain does not... Understanding DKIM Signing your mail.WHAT IT ISA cryptographic signature added to outgoing mail, verified against a... Understanding Email Sending Limits Shared hosting enforces an hourly limit on outgoing mail.WHY IT EXISTSEvery account on a server... Using AI With WooCommerce Online shops on WordPress.WHERE IT HELPS MOSTProduct descriptions at volume Category page content... Using Aliases and Forwarders Additional addresses.WHAT AN ALIAS OR FORWARDER ISAn address that delivers to another mailbox,... Using External Nameservers Instead Keeping DNS elsewhere.WHEN THIS APPLIESYour domain uses Cloudflare, your registrar's DNS, or... Using Google Workspace or Microsoft 365 With Your Domain You can host your website with us and your email elsewhere.WHEN THIS MAKES SENSEYou need the... Using IPv6 on Your VPS The addressing system alongside IPv4.WHAT IT GIVES YOUAn address space large enough that scarcity... Using Track Delivery to Diagnose Email Problems Track Delivery shows what happened to messages sent from your account. It answers "did it... What CRM Systems Do Managing customers and prospects.WHAT THEY HOLDContacts and organisations Interaction history... What Happens When a Site Is Compromised The consequences.WHAT ATTACKERS DOInsert hidden links or redirects Upload files used to send spam... What Should My Records Look Like? A typical zone for a hosted domain.THE WEBSITEAn A record for yourdomain.com, pointing at your... What to Agree in Writing The essentials.WHAT THE AGREEMENT SHOULD COVERWhat is being built, specifically What is included... What to Do About Persistent Spam from One Sender When filtering is not enough.ADD THEM TO THE BLACKLISTcPanel > Spam Filters > Additional... What to Do If Your Domain Is Blacklisted A listing means receiving servers reject or filter your mail.CHECKINGUse an online blacklist... What to Do Immediately After Buying Hosting The first hour.LOG IN TO CPANELUsing the details in your welcome email, or through the Client... What to Do When Delivery Suddenly Drops Diagnosing a change.FIRST, CONFIRM ITCompare open rates over several sends. A single poor send is... When a Dedicated IP Will Not Solve Your Problem The requests we most often decline, and why."MY SITE IS SLOW"The address does not affect... When Email Marketing Is Not Working Diagnosing failure.ESTABLISH WHICH PROBLEM IT ISMessages not arriving: a deliverability... When Mail Goes to Spam at One Provider Provider-specific problems.WHY IT HAPPENSEach provider filters differently.Mail acceptable to one... When to Ask Your Host for Help What we can do.WHAT WE CAN DOCheck server-side logs Identify whether other accounts are affected... When to Use a Dedicated Sending Provider Instead For volume, a sending provider beats a dedicated IP on hosting.WHEN THIS APPLIESYou send... Why a Dedicated IP Alone Will Not Fix Deliverability A common expectation that leads to disappointment.WHAT PEOPLE EXPECTThat moving to a dedicated... Why Email Goes to Spam The fundamentals.WHAT RECEIVING SERVERS DECIDEWhether to accept your mail Whether to deliver it... Why Form Emails Do Not Arrive The most common form problem.THE USUAL CAUSEThe form sends from an address that is not yours, or... Why Mail Stops After a DNS Change The most common DNS casualty.WHAT HAPPENEDAlmost always one of three things.MX RECORDS NOT... Why You Should Never Use Nulled Themes and Plugins "Nulled", "cracked" or "GPL-free" copies of premium plugins are widely advertised as a way to... Why Your Email Goes to Spam Deliverability is decided by the receiving provider, and several factors combine.THE USUAL... Why Your Emails Land in Spam (SPF, DKIM and DMARC) Receiving providers check three records to decide whether mail claiming to be from your domain is... Working With Clients on Media Projects Managing the relationship.WHAT TO AGREE BEFORE STARTINGDeliverables, precisely Number of... Working With Contract Artists and Composers Buying what you cannot make.WHAT TO PREPARE BEFORE APPROACHING ANYONEA clear brief Reference... Working With Your Host After an Incident What we can help with.WHEN TO CONTACT USSpam sent from your account Your site compromised or... Writing Documentation Others Can Use The deliverable people value most and receive least.WHAT TO DOCUMENTHow to deploy How to run the...
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