The whole category in one page.
BEFORE STARTING
A sending platform, not your hosting mailbox A domain you control SPF, DKIM and DMARC configured for that platform Something worth sending
BUILDING A LIST
Ask customers directly, at checkout and in person A clear reason to subscribe on your site Double opt-in Never buy a list
SENDING
Monthly for most businesses Mostly useful, occasionally promotional Short, one clear action, tested on a phone Consistent sender name
DELIVERABILITY
Authentication first; nothing else helps while it is wrong Remove hard bounces immediately Remove long-inactive subscribers annually Keep complaints near zero
AUTOMATIONS WORTH HAVING
A welcome message A post-purchase review request Abandoned cart recovery, for a shop
MEASURING
Clicks and sales, not opens Quarterly review, not per campaign
THE THREE THAT MATTER MOST
Get authentication right. Send consistently. Send things people actually want.
Everything else is refinement.
