Keeping everyone informed.
WHAT SHOULD SEND
Confirmation to the customer, immediately Notification to you A reminder before the appointment Confirmation of any change or cancellation
WHAT THE CONFIRMATION SHOULD CONTAIN
What, when, where How to reschedule or cancel What to bring or prepare How to reach you
THE REMINDER TIMING
The day before, and a few hours before for same-day.
CHANNELS
Email is standard and frequently unread.
SMS or WhatsApp reaches people better here.
Use both where you can.
DELIVERABILITY
Booking emails go to spam like any other.
Send from your own domain with SPF and DKIM configured.
WHAT TO TEST
Book an appointment as a customer would.
Confirm every message arrives, on the channel it should.
RETEST
After any change to the site or the plugin.