Finding things to write about.
THE PROBLEM
A blank page. Nothing to write about, or too many vague possibilities.
WHAT WORKS
Give the model raw material and ask it to find angles.
USEFUL PROMPTS
"Here are twenty questions customers asked me this month. Which would make useful articles, and why?" "What questions would someone have before buying X, that they might be embarrassed to ask?" "What do people get wrong about X?" "What would a customer need to know before, during and after buying X?"
WHY THESE WORK
They start from something real: actual questions, actual confusion.
WHAT PRODUCES NOTHING
"Give me ten blog post ideas about my industry."
Generic input, generic output.
WHERE THE RAW MATERIAL COMES FROM
Customer enquiries Support tickets Questions asked on the phone Search queries in your analytics Comments and messages
FILTERING THE IDEAS
Ask: would someone search for this? Do I know something specific about it?
If both answers are no, skip it.
THE BEST SOURCE OF IDEAS
Your own inbox.
