What happens after the form is submitted.
RESPOND QUICKLY
Within one working day, always. Preferably faster.
Most enquiries go to several businesses. The first to reply frequently wins, regardless of price.
SET EXPECTATIONS
State your response time on the contact page. It reduces the anxiety that causes people to also phone, and phone again.
MAKE SURE THEY ARRIVE
Test the form monthly from an external address. Forms break silently, and you lose enquiries you never know about.
Check the spam folder of whatever address receives them.
WHAT TO REPLY
Answer the question asked Ask what you need to know Say what happens next Give a way to reach you directly
RECORD THEM
An enquiry that exists only in an email is lost when that inbox is cleared. Record the ones that matter.
WHAT TO LEARN FROM THEM
Recurring questions belong on the site. If three people ask the same thing, the site failed to answer it.
That is the most useful feedback available about your content.
