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Viewing articles tagged 'pricingproductsservices'

Bundles and Package Pricing Selling more at once.WHAT A BUNDLE DOESIncreases order value Moves slower stock alongside popular... Calculating the Cost of a Product Direct costs per sale.WHAT TO INCLUDEThe purchase or production cost Delivery to you, if you pay... Calculating the Cost of a Service What your time actually costs.THE STARTING POINTYour time is not free, even when you are the... Common Pricing Mistakes What goes wrong.NOT KNOWING YOUR COSTSThe root of most pricing problems.CONFUSING MARKUP AND... Competing Without Being Cheapest Winning on other terms.WHY NOT COMPETE ON PRICESomeone with more volume can always go lower.A... Competitive Pricing Pricing against others.WHAT TO KNOWWhat competitors charge What they include Who their customers... Cost-Plus Pricing The simplest method.HOW IT WORKSCalculate your cost, add a margin.WHAT MARGINDepends on your... Handling Price Objections When customers say it is too expensive.WHAT IT USUALLY MEANSNot that they cannot afford it.That... Pricing Different Customer Types Charging differently.WHERE IT IS LEGITIMATEVolume discounts for larger orders Trade prices for... Pricing for Nigerian Market Conditions Local realities.WHAT AFFECTS PRICING HEREExchange rate movement, for imported goods Fuel and... Pricing Services Rates and fees.THE OPTIONSHourly Daily Fixed fee per project RetainerHOURLYTransparent, and it... Pricing: Everything That Matters, Briefly The whole category in one page.START WITH YOUR COSTSDirect cost per sale, including delivery,... Psychological Aspects of Pricing How prices are perceived.PRICE AS A SIGNALVery low prices signal low quality, for services... Raising Your Prices The conversation people avoid.WHY IT IS NECESSARYCosts rise. Prices that do not rise mean... Reviewing Your Prices Regularly The check nobody does.HOW OFTENAt least annually. More frequently where costs move.WHAT TO... Structuring Discounts Doing it properly.WHAT TO SETA clear reason A clear end date Conditions A usage limitTHE END... Testing Price Changes Finding out what works.WHAT TO TESTA higher price on one product A different bundle structure A... Understanding Overheads Costs that exist regardless of sales.WHAT COUNTSRent Electricity and fuel Internet and phone... Understanding Your Margins Knowing what you actually make.GROSS MARGINSelling price less direct costs, as a proportion of... Value-Based Pricing Pricing on what it is worth.THE PRINCIPLEWhat the customer gains, not what it costs you.WHERE IT... When Discounting Makes Sense And when it does not.WHEN IT WORKSClearing stock that will not otherwise sell Encouraging a... Why You Must Know Your Costs First The foundation of pricing.WHAT HAPPENS WITHOUT ITYou price by guessing, or by copying a... Working Out Your Break-Even How much you must sell.WHAT IT MEANSThe sales volume at which you cover all your costs.Below it...

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