Keeping subscribers informed.
WHAT MUST SEND
Signup confirmation, stating price and interval Renewal reminder, before charging Payment confirmation Payment failure notice Cancellation confirmation Price change notice
THE RENEWAL REMINDER
Before charging, particularly for annual subscriptions.
An unexpected annual charge produces chargebacks.
A reminder a week before prevents most of them.
WHAT THE CONFIRMATION SHOULD STATE
What they are paying How often When the next charge is How to cancel
WHAT TO AVOID
Silence between billing dates.
A subscriber who hears from you only when charged wonders what they are paying for.
REGULAR CONTACT
Part of the product for access subscriptions.
DELIVERABILITY
Subscription emails go to spam like any other.
Send from your domain with SPF and DKIM configured.
WHAT TO TEST
Every notification, by going through the flow yourself.
