Charging appropriately.
WHAT THE MODELS ARE
Per hour or per day Per project Per deliverable Retainer, for ongoing work
WHAT HOURLY RATES PENALISE
Speed and experience.
WHAT PROJECT PRICING REQUIRES
Accurate estimation, and defined scope.
WHAT TO ESTIMATE
Preparation Shooting or creation Editing Revisions Delivery Administration
WHAT IS ROUTINELY FORGOTTEN
Editing time, which frequently exceeds shooting time several times over.
WHAT ELSE TO ACCOUNT FOR
Travel Equipment cost and replacement Software subscriptions Storage Unpaid time spent quoting
WHY THOSE MATTER
They are real costs, and pricing that ignores them produces work at a loss.
WHAT USAGE AFFECTS
Value. The same image used in one social post and in a national campaign is not worth the same.
WHAT TO PRICE SEPARATELY
Extended or exclusive usage rights.
WHAT TO AVOID
Competing on price alone Quoting before understanding scope Accepting exposure as payment
WHAT TO PROVIDE
A written quotation, with scope, exclusions and validity period.
WHY A VALIDITY PERIOD
Costs move, particularly for imported equipment.
WHAT TO REVIEW
Whether projects were actually profitable, afterwards.
