Deliverability for transactional messages.
WHY IT MATTERS ACUTELY
Password resets, invitations and receipts are useless if they do not arrive.
WHAT TO CONFIGURE
Authentication records for your sending domain A policy record, progressively enforced A dedicated subdomain for sending
WHY A SUBDOMAIN
It isolates reputation, so marketing problems do not affect password resets.
WHAT TO SEPARATE
Transactional messages from marketing, on different subdomains.
WHAT TO USE
An established sending provider.
WHY NOT YOUR OWN SERVER
Reputation is difficult to build and easy to lose.
WHAT DAMAGES DELIVERABILITY
Sending to invalid addresses Complaints Sudden volume increases Content resembling unsolicited mail
WHAT TO DO ABOUT BOUNCES
Stop sending to addresses that hard bounce, immediately.
WHY
Continuing destroys reputation quickly.
WHAT TO MONITOR
Delivery rate Bounce rate Complaint rate
WHAT TO PROVIDE IN THE PRODUCT
Visibility of whether a message was delivered.
WHY
Support requests about missing emails are otherwise unanswerable.
WHAT TO BUILD
A way to resend An alternative route, where possible
WHAT TO TEST
Delivery to the providers your customers actually use.
