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Viewing articles tagged 'websitecontentdesign'

A Simple Website Maintenance Routine What to do, and how often.MONTHLYApply updates, having backed up Test the contact form from an... A Website Improvement Plan You Can Follow Twelve weeks, an hour a week.WEEKS ONE TO TWOAudit: read every page, list what is wrongFix... Accessibility and Legal Considerations Where usability becomes obligation.THE POSITIONAccessibility requirements vary by jurisdiction... Accessibility Basics Making your site usable by everyone.WHY IT MATTERSPeople with visual, motor or cognitive... Adding a Map and Location Information Helping people find you.WHEN TO INCLUDE A MAPIf customers visit your premises. Otherwise it adds... Adding New Pages Properly Doing it consistently.BEFORE CREATING ONEDoes this warrant its own page, or does it belong on an... Auditing Your Existing Website Working out what needs fixing.READ IT AS A VISITOREvery page, as though you had never seen it.... Backing Up Before You Change Anything The habit worth building.WHENBefore updating anything Before installing a plugin Before editing a... Choosing Colours for Your Website A practical approach.KEEP IT SIMPLEOne main colour, one accent, and neutrals for text and... Choosing Fonts Readability first.HOW MANYTwo. One for headings, one for body text. Or one used at different... Choosing What Goes on Your Homepage The page that decides whether people stay.THE FIRST SCREENWhat you do, for whom, and where. In... Colour Contrast and Readability The most common accessibility failure.THE PROBLEMLight grey text on white backgrounds is... Common Design Mistakes The ones that cost you visitors.TEXT TOO SMALL OR TOO LIGHTGrey text on white, at fourteen... Common Website Mistakes The ones that cost the most.NO CLEAR STATEMENT OF WHAT YOU DOVisitors cannot tell within seconds... Consistency Across Your Site What makes a site look finished.WHAT SHOULD BE CONSISTENTFonts and sizes Colours Button styles... Cookie Notices and Consent What visitors see about tracking.WHAT COOKIES ARESmall files stored in the browser. Some are... Copyright and Your Website Content What you can use and what protects you.WHAT YOU CANNOT USEImages found through a search engine... Creating Case Studies and Examples of Work The strongest evidence most businesses have.WHY THEY WORKA visitor deciding whether to hire you... Deciding What Your Website Is For The question that determines everything else.THE QUESTIONWhat do you want a visitor to do?Call... Design Principles That Matter for Small Business Sites What actually affects whether a site works.CLARITY OVER CLEVERNESSA visitor should understand... Designing for Mobile First Where most of your visitors are.WHY IT MATTERSMost Nigerian web traffic is mobile, frequently on... Designing Forms People Complete Every field costs you submissions.THE PRINCIPLEAsk for the minimum you need to respond.... Displaying Business Information What to show about your business.WHAT TO INCLUDEBusiness name Physical address, or at least the... Displaying Prices on Your Website The decision people agonise over.THE ARGUMENT FORVisitors who cannot find any indication of cost... Editing Images for Your Website Basic adjustments that help.WHAT TO DOCrop to remove distraction and improve framing Straighten,... Everything That Matters, Briefly The whole category in one page.BEFORE BUILDINGDecide what the site is for and who it is for Plan... Fixing Broken Links and Missing Pages Housekeeping that matters.WHY IT MATTERSBroken links frustrate visitors and waste search engine... Getting Feedback on Your Website Useful criticism.WHO TO ASKActual customers, or people like them Someone unfamiliar with your... Getting Help with Your Website What we cover and where else to go.WHAT WE HELP WITHHosting, domains and email The site being... Handling Customer Data Responsibly Obligations that come with collecting information.WHAT YOU PROBABLY COLLECTContact form... Handling Enquiries That Come Through Your Site What happens after the form is submitted.RESPOND QUICKLYWithin one working day, always.... Handling Multiple Languages on a Small Site When your audience is not monolingual.THE QUESTION FIRSTIs it necessary? Adding a language... How Many Pages Does a Website Need Fewer than most people build.FOR A SMALL BUSINESSSix to twelve pages covers most. Homepage, three... Improving Content That Is Not Working Pages that get traffic and produce nothing.IDENTIFYING THEMAnalytics: pages with visitors and no... Improving Your Contact and Enquiry Rate Getting more from the visitors you have.THE COMMON CAUSES OF LOW ENQUIRIESContact details hard to... Improving Your Homepage The page most worth improving.START WITH THE FIRST SCREENWhat you do, for whom, where. Plainly,... Improving Your Site's Speed Practical steps in order.MEASURE FIRSTTest with a performance tool, on mobile. Look at what is... Keeping a Website Going Long Term What happens over years.WHAT DEGRADESContent goes out of date Software becomes vulnerable if... Keeping Content Current Stale content costs you.WHAT GOES OUT OF DATEPrices Opening hours Staff names Services you no... Keeping Your Website Updated Maintenance that prevents problems.WHAT NEEDS UPDATINGThe platform itself Themes Plugins and... Knowing When to Get Professional Help Where the line is.DO IT YOURSELFEditing text and images Adding pages Applying updates Basic... Knowing Who Your Website Is For Writing for someone specific.THE QUESTIONWho is reading this, and what do they already know?A... Layout and Visual Hierarchy Guiding the eye.THE PRINCIPLEVisitors do not read pages in order. They scan, landing on whatever... Learning to Maintain Your Own Site Reducing dependence on someone else.WHAT IS WORTH LEARNINGEditing text and images Adding pages... Making Your Site Easy to Use Usability basics.THE PRINCIPLEVisitors should never have to work out how something works.... Making Your Site Work Without a Mouse Keyboard usability.WHO NEEDS ITPeople with motor impairments, people using assistive technology,... Managing a Blog or News Section Only if you will sustain it.THE HONEST QUESTIONWill you publish consistently for at least a... Measuring Whether Your Website Works Judging it honestly.THE QUESTIONIs the site producing what you built it for?If the purpose was... Migrating Content to a New Website Moving what you have.WHAT TO BRINGPages that still describe what you do Content that ranks in... Modernising an Old Website Without a Rebuild Improving what you have.WHAT CAN BE FIXED WITHOUT REBUILDINGSpeed: images, caching, removing... Navigation That Works Helping people find things.KEEP IT SHORTSix to eight items. More than that becomes a list nobody... Optimising Images for the Web Making pages fast.THE PROBLEMImages are usually the largest part of a page. Unoptimised images... Organising Your Website Files and Media Keeping it manageable.MEDIA LIBRARIESGrow quickly and become unnavigable. Thousands of images... Page Speed and Why It Matters Visitors leave slow sites.THE REALITYOn a mobile connection, a page taking several seconds loses... Planning Your Content Before You Build Content first, design second.WHYDesigning before you have content means designing around... Planning Your Site Structure What pages you need, and how they relate.THE MINIMUM FOR MOST BUSINESSESHomepage A page per main... Preparing Content for a New Website Getting it ready before the build.WHY IT MATTERSThe most common reason website projects stall is... Quick Improvements With Large Effects Changes worth making first.ADD YOUR PHONE NUMBER TO EVERY PAGEIn the header or the footer,... Realistic Expectations for a Small Business Website What a website can and cannot do.WHAT IT CAN DOLet people who heard of you elsewhere check you... Reducing Bounce and Keeping Visitors Why people leave immediately.WHAT CAUSES ITSlow loading, so they leave before seeing anything The... Reviewing Your Website Annually An hour once a year.READ IT AS A VISITOREvery page, in order, as though you had never seen it.You... Structuring a Long Page When content genuinely needs length.WHEN LENGTH IS JUSTIFIEDA thorough guide A detailed service... Taking Better Photographs for Your Website With a phone, for free.LIGHTNatural light, near a window, is the single biggest factor. Turn off... Testing Your Site Before Launch What to check.CONTENTEvery page proofread No placeholder text remaining Prices and contact... Understanding What You Can Change Safely Editing without breaking things.SAFEText on pages Images Adding pages and posts Prices and... Updating Your Own Content Making changes without breaking anything.WHAT YOU CAN SAFELY CHANGEText on pages Images Prices... Using Images Effectively Pictures that help rather than decorate.WHAT WORKSPhotographs of your actual work Photographs of... Using Testimonials and Social Proof Evidence that supports your claims.WHY IT MATTERSYou saying you are good is a claim. A customer... Using Video on Your Website When it helps and how to do it.WHEN VIDEO WORKSDemonstrating something difficult to describe... Using Website Builders and Templates Building it yourself.WHAT THEY GIVE YOUA working site without writing code, which for many small... Website Planning Checklist Before you start building.DECISIONSWhat the site is for, in one sentence Who it is for What you... Websites for Churches and Religious Organisations Serving a congregation and newcomers.WHO IS VISITINGRegular members, looking for practical... Websites for Creative Professionals Photographers, designers, artists, writers.WHAT THE SITE IS FORShowing work, and making it easy... Websites for Non-Profits and Community Organisations Explaining a cause and asking for support.WHAT THE SITE MUST DOExplain what you do and why it... Websites for Professional Practices Lawyers, accountants, consultants, medical practices.WHAT MATTERSCredibility above everything.... Websites for Property and Real Estate Listings and enquiries.WHAT VISITORS WANTListings they can filter by area, price and type Good... Websites for Restaurants and Food Businesses What customers actually want.WHAT THEY CAME FORThe menu Opening hours Location, and how to get... Websites for Schools and Educational Institutions Serving parents, students and staff.WHO IS VISITINGProspective parents, comparing options Current... Websites for Service Businesses Selling something intangible.WHAT THE SITE MUST DOEstablish that you are real and competent... Websites for Shops and Retailers Selling products.WHAT MATTERS MOSTClear product photographs Descriptions that answer the... Websites for Tradespeople and Contractors Builders, electricians, plumbers, mechanics.WHAT CUSTOMERS WANT TO KNOWDo you cover my area Do... What Every Business Website Needs The non-negotiables.VISIBLE CONTACT DETAILSA phone number and an address in the footer of every... What to Do After Your Website Launches The first weeks.IMMEDIATELYConfirm the site loads from another device and network Confirm HTTPS... What to Do If Your Website Is Not Producing Results Diagnosing commercial failure.ESTABLISH THE ACTUAL PROBLEMIs anyone visiting? Check analytics. If... When to Redesign Your Website And when not to.GOOD REASONSThe site does not work on phones It is genuinely slow and cannot be... Where to Get Images Legally Avoiding a copyright problem.THE RULEYou cannot use images found through a search engine. They... Working with a Web Designer Getting what you need.BEFORE APPROACHING ANYONEKnow what the site is for and what you want... Writing a Contact Page Make it easy.WHAT TO INCLUDEPhone number, as text so it can be tapped on a phone Email address,... Writing a Homepage That Works The hardest page to write.THE FIRST LINEWhat you do, for whom, where. Plainly."Plumbing repairs... Writing a Privacy Notice What you collect and why.WHY YOU NEED ONEIf your site collects any personal data, including... Writing a Returns and Refunds Policy Clarity that prevents disputes.WHY IT MATTERSMost refund disputes come from an expectation nobody... Writing an About Page More important than people expect.WHY IT MATTERSFor service businesses particularly, the about... Writing Calls to Action Telling people what to do.THE PRINCIPLEEvery page should have an obvious next step. Without one,... Writing Frequently Asked Questions The page that reduces support and wins business.HOW TO CHOOSE THE QUESTIONSUse the questions... Writing Good Alt Text Describing images properly.WHAT IT IS FORPeople using screen readers hear the alt text instead of... Writing Page Titles and Headings The text people read first.THE PAGE TITLEWhat appears in the browser tab and as the headline in... Writing Service and Product Pages Where decisions are made.WHAT A SERVICE PAGE NEEDSWhat the service is, plainly Who it is for What... Writing Terms and Conditions The rules of doing business with you.WHEN YOU NEED THEMIf you sell anything online. Strongly... Writing Text People Actually Read How reading online differs.WHAT PEOPLE DOScan before reading. They look for the part relevant to... Writing Without a Copywriter Producing usable text yourself.START FROM WHAT YOU SAYYou explain your business to people...
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