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Viewing articles tagged 'spf'

550 Message rejected as spam The receiving server refused your message on content or reputation grounds.READ THE FULL BOUNCEIt... A Cloudflare Setup Checklist Everything to do and verify.BEFORE ADDING THE DOMAINExport or record your existing DNS zoneDURING... A DNS Health Check What to verify periodically.ANNUALLY, OR AFTER ANY CHANGENameservers are what you expect The... A Migration Checklist for Email-Heavy Accounts When mail matters most.BEFOREList every mailbox and its size Identify which are actively used... A New Client Checklist Every step, in order.BEFORE CREATING THE ACCOUNTRequirements established: sites, mailboxes,... A Twelve-Month Email Marketing Plan Starting from nothing.MONTH ONEChoose a platform Configure SPF and DKIM for your domain Add a... A Yearly Email Review for Your Business Once a year, spend an hour on this.MAILBOXESWhich exist, and are they all still needed Which... Adding Your Site to Cloudflare The setup process.BEFORE STARTINGRecord your current DNS records. Export the zone from cPanel, or... An Email Routine That Prevents Problems A small amount of maintenance avoids most of what goes wrong.WEEKLYEmpty Trash and Junk Glance at... Authenticating Third-Party Sending Services Anything that sends as you.WHAT SENDS AS YOUR DOMAINYour mail server Marketing and newsletter... Backing Up DNS Records Frequently overlooked and quickly needed.WHY IT MATTERSDNS records determine where your website... Booking Notifications and Reminders Keeping everyone informed.WHAT SHOULD SENDConfirmation to the customer, immediately Notification... Bounces That Say Your Message Was Rejected as Spam The receiving server refused the message on content or reputation grounds.READ THE BOUNCE... Building an Online Shop, Part One: Briefly Setup, catalogue and checkout.BEFORE ANYTHING ELSEAdd one product and buy it yourself.Confirm the... Cancelling a Dedicated IP Straightforward, but check the dependencies first.BEFORE CANCELLINGWork through everywhere the... Cloudflare and Email Keeping mail working.THE RULEMail never goes through the proxy. Records relating to mail must be... Common Deliverability Mistakes What goes wrong.NO SPF OR DKIMThe foundation missing.TWO SPF RECORDSInvalidates both.FORGETTING A... Common DNS Mistakes What goes wrong.EDITING RECORDS IN THE WRONG PLACEChanging cPanel records while nameservers point... Common Questions About Email Marketing Short answers.HOW OFTEN SHOULD I SEND?Monthly, for most small businesses. Consistency matters... Creating Email Forwarders A forwarder sends mail arriving at one address on to another automatically. It uses no storage of... Deciding Between Hosting Email and a Dedicated Provider Both are legitimate. The right answer depends on how you work.HOSTING EMAIL SUITS YOU IFYou need... Dedicated IP: A Summary and Checklist Everything worth knowing, in one place.WHAT IT ISAn IP address used solely by your account rather... Diagnosing Mail Delivery With DNS Tools Checking the records that matter.WHAT TO CHECKMX records exist and point at the correct hostname... DNS and Nameservers: Everything That Matters, Briefly The whole category in one page.THE TWO PLACESNameservers are set at your registrar. Records are... DNS and Nameservers: The Short Version Everything essential.THE TWO PLACESNameservers: set at the registrar.Records: held wherever those... DNS Best Practices Habits worth adopting.RECORD WHERE EVERYTHING LIVESRegistrar, DNS provider, and who has access.... DNS for a Domain You Are Not Yet Using Parked and held domains.THE SITUATIONA domain registered for future use, or defensively, with no... DNS for Domains Used Only for Email Mail with no website.THE SITUATIONA business with professional email on their domain and no... DNS Questions and Short Answers Common queries.HOW LONG DOES PROPAGATION TAKE?Up to the previous TTL, usually less. Query your... DNS Record Types at Cloudflare What each does.A RECORDPoints a name at an IPv4 address. Your main website record.AAAA RECORDThe... DNS Record Types Explained The records you will actually encounter.A RECORDPoints a name to an IPv4 address. Your domain's A... DNS Records for Common Services What various services ask for.SEARCH CONSOLEA TXT record at the bare domain, or a file on the... DNS Terminology Explained The words you will encounter.REGISTRAR: where the domain is registeredREGISTRY: the organisation... DNS Terms Explained How names resolve to servers.DNSThe system translating domain names into server... DNS Tools Worth Knowing What to use for checking.WEB-BASED LOOKUP TOOLSQuery DNS from outside your own network. The... DNS When Using an External Mail Provider Mail elsewhere, website with us.WHAT TO CHANGEMX records pointing at the provider's servers, with... Email Deliverability: Everything That Matters, Briefly The whole category in one page.WHAT ACTUALLY DETERMINES DELIVERYAuthentication and reputation.... Email for a Second Domain or Brand Every domain on your account can have its own mailboxes.HOWAdd the domain to the account first,... Email for Retention When email works.WHERE IT STILL WORKSLonger content Business customers Anything needing a record... Email Forwarders and When to Use Them A forwarder sends mail arriving at one address on to another. It uses no storage of its... Email Marketing Checklist Everything in one place.SETUPA sending platform, not hosting mail SPF including the platform, as... Email Marketing for Nigerian Businesses The channel you own.WHY IT MATTERSSocial platforms change their rules. Search rankings move. An... Email Marketing for Resellers and Developers Running it for clients.WHOSE ACCOUNTThe client's. Their list, their platform account, their... Email Marketing for Your Store The highest-return channel for most shops, and the most neglected.BUILDING A LISTOffer something... Email Marketing: A Realistic Summary for Small Businesses The honest position.WHAT IT IS GOOD FORReaching people who already know you Bringing customers... Email Marketing: Everything That Matters, Briefly The whole category in one page.BEFORE STARTINGA sending platform, not your hosting mailbox A... Email Not Sending from an Application Messages that never arrive.THE MOST COMMON CAUSEThe application uses PHP's mail function by... Email on Addon and Alias Domains Mail for additional domains.WHAT IS POSSIBLEEach addon domain can have its own email... Email Reputation on a Shared IP What sharing an address means for your mail.HOW RECEIVING PROVIDERS JUDGE MAILThey weigh the... Email Stopped Working After Migration The most common casualty.THE USUAL CAUSESMX records not recreated at the new provider The mail... Emails from my website are not being delivered Application mail failing.THE MOST COMMON CAUSEThe application uses PHP's mail function by... Essential Shop Settings Configuration that matters.GENERALYour business address, which affects tax and shipping Currency,... Fixing WordPress Not Sending Email (SMTP Setup) By default WordPress sends mail with PHP's mail() function. Messages sent that way are frequently... Getting a Dedicated IP Delisted From a Blacklist A listing means receiving servers reject or filter your mail.CHECKINGUse an online blacklist... Getting Help with Email Marketing Who to ask about what.ASK USDNS records: where to add SPF, DKIM and DMARC, and whether they are... Getting Your Domain Removed from Email Blacklists A blacklist listing means receiving servers reject or filter your mail. Listings follow spam... Helping Clients with Email Problems Email generates more reseller support tickets than everything else combined. Most are the same... How to Buy Email Spam Filtering Reducing unwanted mail.WHAT IT DOESFilters incoming mail before it reaches your mailboxes,... Invoicing Customers Online Getting paid for services.WHAT AN INVOICE NEEDSYour business name and address Your registration... Keeping Mail Where It Is While Moving the Website Splitting the two during a migration.WHEN THIS APPLIESYou want the website on a new server and... Knowing When to Move to a Dedicated Email Platform An honest assessment of when hosting mail stops being the right tool.STAY WITH HOSTING MAIL IFYou... Mail Stopped Working After Cloudflare Diagnosing broken email.THE TWO CAUSESMX records did not import when the domain was added to... Maintaining Authentication Over Time Keeping records correct.WHAT BREAKS AUTHENTICATIONAdding a new sending service without updating... Managing DNS Zones for Client Accounts Every account you create gets a DNS zone, which you manage from WHM.EDITING A ZONEWHM > DNS... Managing Email on Your Own Server Harder than people expect.WHAT IT INVOLVESA mail server Spam filteringAuthentication: SPF, DKIM,... Messages sent but never arriving No bounce, no delivery.FIRST, CONFIRM IT LEFTcPanel > Track Delivery. Search for the recipient... Moving Between Email Platforms Changing provider.BEFORE MOVINGExport your list, including consent records and subscription dates... My Messages Go to Spam The most common complaint.CHECK AUTHENTICATION FIRSTSend to a Gmail address and view the... Newsletters for Nigerian Businesses Local considerations.MOBILE FIRSTMost subscribers read on phones, frequently on metered data.Keep... Notifications and Subscriber Communication Keeping subscribers informed.WHAT MUST SENDSignup confirmation, stating price and interval... Offering Email-Only Hosting A smaller product with real demand.THE SITUATIONBusinesses with a domain and no website, or with... Order Confirmation and Transactional Emails The most-read messages your shop sends.WHERE TO CONFIGUREWooCommerce > Settings > Emails.... Order confirmation emails not being sent Customers not notified.THE FIRST CHECKcPanel > Track Delivery. Search for a recent customer... Order Emails Not Being Sent Customers not receiving confirmations is among the most damaging shop faults.CHECK IN THIS... Playbook: Email Not Working The most frequent request.ESTABLISH FIRSTSending, receiving, or both? All recipients or specific... Pointing a Domain at a Third-Party Service Services such as Google Workspace, Microsoft 365, Shopify and email marketing platforms ask you... Pointing Mail Somewhere Other Than Your Website Splitting the two.WHEN THIS APPLIESThe website is with us and mail is with an external provider,... Post-Migration Checklist Work through this after every migration. Problems found now are cheap; problems found in three... Preventing Email Spoofing From Unused Domains Protecting names you do not send from.THE PROBLEMAnyone can send mail claiming to be from your... PTR and Reverse DNS Address to name.WHAT IT ISThe reverse of an A record: given an address, what name does it... Questions Clients Ask and How to Answer Them Prepared responses.WHY IS MY SITE SLOW?Usually caching not enabled, or large images. Check both... Reading Bounce Messages What the error means.WHAT A BOUNCE ISA message telling you delivery failed.THE TWO KINDSHard... Reading Email Headers Headers contain the full history of a message and settle most arguments.HOW TO SEE THEMIn... Reconfiguring Mail Clients After a Server Migration When your account moves to a different server, devices may need attention.WHAT USUALLY CHANGESThe... Recording Your DNS Before You Move The step that prevents email disasters.WHY THIS MATTERSDNS records do not travel with your... Recovering Email Reputation When spam was sent from your account.WHAT HAPPENSA compromised site sends spam.Your server... Recovering From a Deleted DNS Zone Records gone.WHAT HAPPENSThe domain stops resolving entirely. Website and mail both fail.The... Recreating DNS Records Rebuilding the zone.WHAT YOU NEEDThe record list you took before starting.If you did not take... Removing Cloudflare Going back to direct hosting.WHEN YOU MIGHTThe proxy causes more trouble than it solves You want... Reseller Business: A Complete Checklist Everything in one place.SETTING UPReseller plan ordered Business domain registered Private... Running Mail on Your VPS The most demanding service to run well.WHAT IT INVOLVESAn MTA for sending and receiving An IMAP... Securing Mail on a VPS If your server sends or receives mail, it needs particular attention.THE RISKAn open relay, a... Sending Email from Your Application Making sure application mail arrives.THE PROBLEM WITH DEFAULT SENDINGMost applications default to... Sending limit exceeded Outgoing mail refused after a threshold.WHAT IT MEANSShared hosting enforces an hourly sending... Sending Newsletters and Bulk Email Hosting mail is for correspondence. Campaigns need a different tool.WHY NOT SEND FROM... Setting Up Authentication in cPanel The practical steps.WHEREcPanel, Email Deliverability.WHAT IT SHOWSEach domain, and whether SPF... Setting Up Business Email on Your Own Domain The cheapest credibility improvement available.WHY IT MATTERSA business emailing customers from a... Setting Up DKIM Signing your outgoing mail.WHAT IT DOESYour server signs outgoing mail cryptographically.... Setting Up DKIM Signing DKIM adds a cryptographic signature proving a message was not altered and genuinely came from... Setting Up DMARC DMARC tells receiving servers what to do when SPF or DKIM fails, and sends you reports.WHAT TO... Setting Up DNS for a Brand New Domain From registration to a working site.THE SEQUENCERegister the domainOrder hosting, or identify the... Setting Up Email in Gmail Using Gmail with your own domain.WHAT THIS MEANSUsing the Gmail interface to send and receive... Setting Up SPF Correctly The record that says who may send.WHAT IT DOESLists the servers permitted to send mail for your... Setting Up SPF for Your Domain SPF tells receiving servers which machines may send mail for your domain.WHAT IT ISA TXT record... Setting Up SPF, DKIM and DMARC These three DNS records let receiving mail servers verify that mail claiming to be from your... Setting Up Your Sending Domain Making mail authenticate.WHAT THE PLATFORM WILL ASK FORDNS records to add: usually a TXT record... Shared IP Blacklisting: What We Do If the server's shared address is listed, it affects everyone on it, and it is ours to... SPF, DKIM and DMARC for Marketing Email Authentication explained for senders.SPFLists which servers may send for your domain.When you add... SPF, DKIM and DMARC With a Dedicated IP Authentication matters more than the address, and should be correct either way.SPFLists which... Symptom: Cannot Send Email Outgoing failures.WHAT TO ESTABLISH FIRSTDoes receiving work? Does webmail send?IF WEBMAIL... Symptom: Email Going to Spam Delivery reaching the wrong folder.WHAT TO CHECKSPF, DKIM and DMARC, in cPanel Email... Testing Your Email Deliverability Checking before it matters.WHAT TO TESTSending to major providers Whether messages arrive in the... The DNS Records Email Needs Everything required for mail to work.MX RECORDSWhere mail for your domain should be delivered.... Transactional Emails for Payments Confirming to the customer.WHAT MUST SENDOrder received Payment confirmed Dispatch notification... Transactional Versus Marketing Email Two different types with different rules and different infrastructure.TRANSACTIONALOrder... TXT Records Arbitrary text with specific uses.WHAT THEY HOLDText. What matters is what reads it.THE COMMON... Understanding DKIM Signing your mail.WHAT IT ISA cryptographic signature added to outgoing mail, verified against a... Understanding DMARC Telling servers what to do.WHAT IT ISA DNS record stating what receiving servers should do with... Understanding Email Routing and MX Records MX records tell the internet which server handles email for your domain. Getting this wrong stops... Understanding MX Records and Priority MX records tell the world where to deliver your mail.WHAT THEY LOOK LIKEA hostname and a priority... Understanding SPF Authorising who can send.WHAT IT ISA DNS record listing which servers may send mail for your... Updating Services After Receiving a Dedicated IP A checklist of everything that may reference your address.DNSThe A record for your domain, www,... Using an External DNS Provider Such as Cloudflare You can keep your domain's DNS at Cloudflare or another provider rather than using our... Using DNS Lookup Tools Checking what is actually published.WHAT THEY DOQuery DNS and show what is returned, without your... Using External Nameservers Instead Keeping DNS elsewhere.WHEN THIS APPLIESYour domain uses Cloudflare, your registrar's DNS, or... Using Google Workspace or Microsoft 365 With Your Domain You can host your website with us and your email elsewhere.WHEN THIS MAKES SENSEYou need the... Using IPv6 on Your VPS The addressing system alongside IPv4.WHAT IT GIVES YOUAn address space large enough that scarcity... Using the cPanel Zone Editor to Manage DNS Records The Zone Editor manages the DNS records for domains that use our nameservers. If your domain uses... Using Track Delivery to Diagnose Email Problems Track Delivery shows what happened to messages sent from your account. It answers "did it... Warming a New Dedicated IP for Email A new address has no sending history, and receiving providers treat unknown addresses... What a DNS Zone Contains The records for your domain.THE TYPICAL ZONEAn A record for the domain, pointing at your server... What Happens After You Order a Dedicated IP The steps between ordering and the address being in use.WHAT WE DOAllocate an available address... What Should My Records Look Like? A typical zone for a hosted domain.THE WEBSITEAn A record for yourdomain.com, pointing at your... What to Check After Any Migration The post-move checklist.IMMEDIATELYDoes the site load? Do all pages work? Do images display? Does... What to Do If Your Domain Is Blacklisted A listing means receiving servers reject or filter your mail.CHECKINGUse an online blacklist... What to Do Immediately After Buying Hosting The first hour.LOG IN TO CPANELUsing the details in your welcome email, or through the Client... What to Do When Delivery Suddenly Drops Diagnosing a change.FIRST, CONFIRM ITCompare open rates over several sends. A single poor send is... What You Need Before You Start The pieces in place.A SENDING PLATFORMNot your hosting mailbox. Shared hosting has hourly sending... When Emails Appear to Come From Your Domain but Did Not Receiving a bounce or a complaint about mail you never sent does not necessarily mean your... When Mail Goes to Spam at One Provider Provider-specific problems.WHY IT HAPPENSEach provider filters differently.Mail acceptable to one... When Someone Forges Your Email Address Receiving bounces for mail you never sent does not necessarily mean a compromise.TWO DIFFERENT... When the Shared IP Changes Shared addresses can change, usually during migrations or network reconfiguration.WHEN IT... When to Use a Dedicated Sending Provider Instead For volume, a sending provider beats a dedicated IP on hosting.WHEN THIS APPLIESYou send... Which DNS Records to Proxy Getting the cloud icons right.PROXY THESEThe root domain A record The www record Any subdomain... Which Record Do I Need? Choosing the right type.TO POINT A NAME AT A SERVERAn A record, with the server's address.TO... Why a Dedicated IP Alone Will Not Fix Deliverability A common expectation that leads to disappointment.WHAT PEOPLE EXPECTThat moving to a dedicated... Why Emails Land in Spam The main causes, in order.AUTHENTICATION FAILURESSPF, DKIM or DMARC missing or misconfigured.The... Why Form Emails Do Not Arrive The most common form problem.THE USUAL CAUSEThe form sends from an address that is not yours, or... Why Mail Stops After a DNS Change The most common DNS casualty.WHAT HAPPENEDAlmost always one of three things.MX RECORDS NOT... Why Not to Send Campaigns Through Hosting The limits and why they exist.THE HARD LIMITSShared hosting enforces an hourly sending limit. A... Why Your Email Goes to Spam Deliverability is decided by the receiving provider, and several factors combine.THE USUAL... Why Your Emails Land in Spam (SPF, DKIM and DMARC) Receiving providers check three records to decide whether mail claiming to be from your domain is... Your IP Changed After a Migration Account migrations between servers change the address.WHY IT HAPPENSHardware replacement, load...
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