The first message a subscriber receives.
WHY IT MATTERS
It arrives when interest is highest, immediately after subscribing.
Open rates for welcome messages are far higher than for any campaign.
WHAT TO INCLUDE
A thank you What they will receive, and how often Something useful immediately Whatever you promised at signup, such as a discount code
KEEP IT SHORT
One message, one purpose. Not a five-part sequence for a small business.
WHAT IT ACHIEVES
Sets expectations, so later messages are recognised Delivers the thing you promised Establishes the sender name in their inbox Reduces later complaints from people who forgot subscribing
SETTING IT UP
Every platform supports this as a basic automation.
Configure it once and it runs indefinitely.
IF YOU DO ONE AUTOMATION
This one. It requires writing a single message and it improves everything afterwards.
WHAT NOT TO DO
Send nothing until your next scheduled campaign, which may be three weeks away.
By then they have forgotten and the next message looks unfamiliar.
