What to show about your business.
WHAT TO INCLUDE
Business name Physical address, or at least the area you operate in Phone number Email address Registration details, where you have them
WHERE
The footer of every page, and the contact page.
WHY IT MATTERS
Contact details are the strongest trust signal on a small business site. Their absence is the strongest negative one.
Visitors checking whether a business is real look for an address and a phone number.
FOR HOME-BASED BUSINESSES
You may not want to publish a home address. State the area you serve instead, and provide a phone number.
A business with no address at all raises questions; one stating "serving Lagos mainland" does not.
REGISTRATION DETAILS
If your business is registered, displaying the number adds credibility and may be expected.
CONSISTENCY
The details shown must match your business profile, your directory listings and your invoices.
Inconsistency confuses both customers and search engines.
KEEPING IT CURRENT
The single most commonly outdated thing on a website is a phone number.
