The page that decides whether people stay.
THE FIRST SCREEN
What you do, for whom, and where. In plain language.
A visitor should understand within about five seconds.
WHAT NOT TO PUT THERE
A slogan nobody can decode A stock photograph of people in a meeting A slider that changes before anyone reads it A welcome message about your journey
BELOW THAT
Your main services or products, briefly, each linking to its own page Why someone should choose you, specifically
Proof: testimonials, examples, credentials
A clear next step
WHAT THE HOMEPAGE IS FOR
Orienting visitors and sending them where they need to go. It is not where you make the complete case for anything.
THE CONTACT DETAILS
Phone number visible without scrolling, particularly for a local service business. Many visitors want to call rather than read.
THE TEST
Show it to someone unfamiliar with your business for five seconds, then ask what you do.
If they cannot say, the first screen is wrong.
