Improving what you have.
WHAT CAN BE FIXED WITHOUT REBUILDING
Speed: images, caching, removing unused plugins
Mobile usability, in many cases through theme settings Text size and contrast
Content: rewriting pages properly
Contact details and calls to action
HTTPS
Broken links
WHAT NEEDS MORE WORK
A site that genuinely does not work on phones An unmaintained platform or theme Something built on technology no longer supported
THE ORDER
- Fix anything broken
- Fix speed
- Fix mobile usability
- Improve the content
- Then consider design
WHY THIS ORDER
Content and speed affect results more than appearance. A dated but fast, clear site outperforms a modern slow confusing one.
WHEN A REBUILD IS WARRANTED
The platform is insecure or unmaintained Mobile cannot be fixed within the current theme The business has changed and the site describes something else
BEFORE REBUILDING
Try the list above. Frequently it achieves what the rebuild was meant to, at a fraction of the cost and risk.
