The whole category in one page.
BEFORE BUILDING
Decide what the site is for and who it is for Plan the pages Write the content first
WHAT EVERY SITE NEEDS
A clear statement of what you do, above the fold Visible contact details on every page A clear next step on every page
HTTPS
Mobile usability Fast loading
Proof: testimonials, photographs of real work
Privacy notice, and terms if you sell
WRITING
Plainly, the way you would explain it to a customer Answer first, elaborate after Short paragraphs, descriptive headings Answer the questions that come before a decision
DESIGN
Clarity over cleverness Two fonts, three colours, used consistently
Readable text: sixteen pixels, good contrast
Whitespace Mobile first
IMAGES
Your own photographs, resized and compressed, with alt text
MAINTENANCE
- Monthly: updates, test the form, check backups
- Quarterly: check prices, hours, contact details
- Annually: read the whole site as a visitor
IF YOU DO THREE THINGS
Put your phone number on every page, compress your images, and test your contact form.
