Builders, electricians, plumbers, mechanics.
WHAT CUSTOMERS WANT TO KNOW
Do you cover my area Do you do the specific thing I need Are you qualified and insured What does it cost, roughly How do I reach you now
THE PHONE NUMBER
Most important element on the site. Large, tappable, visible without scrolling on a phone.
Many customers will call rather than read.
SERVICE AREAS
State them explicitly. "Serving Lagos mainland and surrounding areas" answers the first question a visitor has.
PHOTOGRAPHS OF WORK
The strongest evidence available to you. Before and after photographs of actual jobs are worth more than any description.
Take them on a phone as you work. It costs nothing.
QUALIFICATIONS AND INSURANCE
State them. Customers letting someone into their home care about this.
PRICING
Call-out charges, hourly rates, or typical job costs. Any indication is better than none.
REVIEWS
For local trades, these frequently decide the choice. Ask every satisfied customer.
KEEP IT SIMPLE
A few pages done well beats an elaborate site.
