What pages you need, and how they relate.
THE MINIMUM FOR MOST BUSINESSES
Homepage A page per main service or product About Contact
Four types, and possibly a dozen pages.
WHY A PAGE PER SERVICE
A page about one service can rank for that service and can make a complete case for it. A page listing eight services does neither.
WHAT ELSE, IF RELEVANT
Pricing Frequently asked questions Case studies or examples A blog, if you will sustain it Terms, privacy, returns
PLANNING IT
Write the list of pages before building anything. It takes ten minutes and prevents the sprawl that happens when pages are added as afterthoughts.
STRUCTURE
Keep it shallow. Anything more than two clicks from the homepage is rarely found.
Six to ten items in the navigation at most.
WHAT NOT TO DO
Create pages because a template has slots for them Split content across many thin pages Bury important pages in submenus
THE TEST
Could a visitor find any important page within two clicks?
