The page that reduces support and wins business.
HOW TO CHOOSE THE QUESTIONS
Use the questions customers actually ask. Not questions you wish they asked.
Read your enquiries and your messages. The recurring ones are your list.
WHAT TO INCLUDE
Pricing questions Timescales What happens if something goes wrong Whether you cover their area What is included and what is not How to get started
ANSWER PROPERLY
Short, direct answers. Not marketing copy disguised as an answer.
If the honest answer is "it depends", say what it depends on.
WHY IT WORKS
It removes friction before a purchase, reduces the enquiries you have to answer individually, and matches how people search.
FORMAT
Question as a heading, answer beneath. Visitors scan the questions and read the one relevant to them.
WHAT NOT TO DO
Invent questions to fill the page Use it to avoid putting information on the pages where it belongs Let it go stale, with old prices and outdated procedures
REVIEW IT
Whenever you notice you have answered the same question three times.
