Pages that get traffic and produce nothing.
IDENTIFYING THEM
Analytics: pages with visitors and no onward action
Search Console: pages with impressions and few clicks
THOSE ARE TWO DIFFERENT PROBLEMS
Impressions without clicks means the title and description do not match what the searcher wanted. Rewrite those.
Visitors without action means the page fails to persuade or fails to ask.
WHAT TO CHECK ON THE PAGE
Does it answer what the visitor came for Is there a clear next step Does it address the objections
Is it readable: paragraph length, contrast, size
Does it load quickly
THE COMMON FAULTS
Writing about yourself rather than about what the visitor needs No call to action Burying the answer below three paragraphs of introduction No pricing information No proof
REWRITING
Put the answer first. Add a clear action. Add evidence. Cut the preamble.
MEASURE
Note the figures before, change the page, and check after several weeks.
