Moving what you have.
WHAT TO BRING
Pages that still describe what you do Content that ranks in search Testimonials and case studies Images still in use
WHAT TO LEAVE
Pages for services you no longer offer Thin pages saying little Outdated content nobody reads Duplicate pages
A redesign is the opportunity to reduce rather than to carry everything forward.
BEFORE MIGRATING
Export a list of current URLs from analytics and Search Console Note which pages bring traffic, since those are the ones to preserve Note which pages bring enquiries
PRESERVING URLS
Keep them identical wherever possible. Every changed URL is a redirect to manage and a risk.
Where they must change, map each old URL to its new destination and implement a redirect.
REWRITING RATHER THAN COPYING
Content pasted from an old site brings its formatting and its age. Reviewing as you move is worth the time.
AFTERWARDS
Check the migrated pages for broken internal links and missing images.
