What customers actually want.
WHAT THEY CAME FOR
The menu Opening hours Location, and how to get there The phone number Whether you deliver, and where
Put those where they can be found in seconds, on a phone.
THE MENU
As text on a page, not a PDF and not an image.
A PDF menu is difficult on a phone, cannot be searched, and is invisible to search engines. This is the single most common mistake restaurant sites make.
Keep prices current.
PHOTOGRAPHS
Of your actual food, well lit. Natural light near a window beats anything else available to most businesses.
Stock photographs of food are recognised and unhelpful.
ORDERING
If you take orders online, make the process short. If you take them by phone or WhatsApp, make that number prominent and tappable.
OPENING HOURS
Including holidays. Wrong hours produce customers arriving at a closed door.
Keep your business profile hours matching the site.
LOCATION
A map, and a description of how to find you. Landmarks are frequently more useful locally than an address.
