Changes worth making first.
ADD YOUR PHONE NUMBER TO EVERY PAGE
In the header or the footer, tappable on mobile. This alone increases enquiries for most local businesses.
FIX THE HOMEPAGE FIRST LINE
Say what you do, for whom, where. In plain language, above the fold.
COMPRESS YOUR IMAGES
Usually the single largest speed improvement available, and it takes an hour.
ADD A CLEAR CALL TO ACTION
On every page. Specific: "Call us for a quote", not "Learn more".
TEST AND FIX THE CONTACT FORM
A broken form loses enquiries silently. Test it from an external address.
UPDATE PRICES AND HOURS
Wrong information costs more than missing information.
INCREASE TEXT SIZE AND CONTRAST
If your body text is light grey or below sixteen pixels, fixing it improves the site for everyone.
REMOVE THE SLIDER
It adds weight, nobody reads past the first slide, and the space is better used.
ADD TESTIMONIALS
Named, specific, near the point of decision.
EACH OF THESE
Takes under an hour and has more effect than most redesigns.
