Before you start building.
DECISIONS
What the site is for, in one sentence Who it is for What you want visitors to do What makes you different from competitors
CONTENT
A list of pages Rough text for each A list of images needed Contact details, opening hours, service areas
PRACTICAL
Domain registered Hosting in place Who will build it Who will maintain it afterwards What budget, including ongoing
ASSETS TO GATHER
Logo, in a usable format Photographs of your work, premises or team Testimonials, with permission to use them Any credentials or certifications Existing marketing material, which frequently contains the text already
LEGAL
Privacy notice content Terms, if selling Returns policy, if selling
AFTER LAUNCH
Who updates it How often Backups Who to call when something breaks
THE ONE PEOPLE SKIP
Deciding who maintains it. Sites built and then neglected are the most common outcome.
