An hour once a year.
READ IT AS A VISITOR
Every page, in order, as though you had never seen it.
You will find errors, outdated information and pages that no longer make sense.
CHECK THE FACTS
Prices Opening hours Contact details Staff names Services offered Areas served Anything mentioning a year or a date
CHECK THE FUNCTION
Every form Every important link Checkout, if you sell The site on a current phone
CHECK THE TECHNICAL
Platform and plugins updated HTTPS working Speed acceptable Backups running Search Console reporting no problems
ASK THE BIGGER QUESTIONS
Does the site still describe what the business does? Is the main thing you want visitors to do still the main thing? Is anything on here you no longer offer?
WHAT TO REMOVE
Pages for services you discontinued Content that no longer applies Plugins you stopped using
THE MOST COMMON FINDING
Contact details or prices that have been wrong for months.
