Getting more from the visitors you have.
THE COMMON CAUSES OF LOW ENQUIRIES
Contact details hard to find No clear next step A form asking too much No phone number Nothing establishing trust Slow loading, so visitors leave before reading Unanswered questions, particularly about price
PRACTICAL FIXES
Phone number in the header, tappable Contact details in the footer of every page A clear call to action on every page Form reduced to name, contact and message Testimonials near the point of decision Pricing information, or an explanation of how pricing works
REDUCE THE COMMITMENT
"Ask us a question" is easier than "Request a quote" for someone still deciding.
For many Nigerian businesses, a WhatsApp link produces more enquiries than a form. Add it if someone will answer.
MEASURE
Count enquiries before and after each change. Change one thing at a time.
THE FIRST THING TO CHECK
That the form actually works. A surprising proportion of low-enquiry sites have a broken form.
