Starting from nothing.
MONTH ONE
Choose a platform Configure SPF and DKIM for your domain Add a signup form to your site with a clear reason to subscribe Write the welcome message and set it to send automatically
MONTH TWO
Ask existing customers to subscribe, directly Send your first issue to whoever you have Test it properly first
MONTHS THREE TO FOUR
Send monthly Add a signup prompt at checkout, if you sell For a shop, set up cart recovery and the post-purchase review request
MONTHS FIVE TO SIX
Review what produced clicks Build an editorial plan for the rest of the year Write ahead where you can
MONTHS SEVEN TO NINE
Keep sending Segment into customers and non-customers Check authentication still passes
MONTHS TEN TO TWELVE
Run a re-engagement campaign and prune Review whether it produced measurable results Plan the next year
WHAT MATTERS MOST
Months one and two. Most people never get past setting up the platform.
