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Viewing articles tagged 'building'

Adding Your First Products Getting the data right.WHAT EVERY PRODUCT NEEDSA clear name A description At least one good... Backing Up a Shop More urgent than for other sites.WHY IT MATTERS MOREA shop's database changes constantly: orders,... Building an Online Shop, Part One: Briefly Setup, catalogue and checkout.BEFORE ANYTHING ELSEAdd one product and buy it yourself.Confirm the... Building an Online Shop, Part Two: Briefly Shipping, orders, performance and launch.FOR SHIPPINGZones by area, with rates that reflect your... Caching a Shop Correctly What to cache and what not to.WHAT MUST NOT BE CACHEDCart Checkout My account Any page showing... Choosing Shipping Rates What to charge.THE OPTIONSFlat rate per order Flat rate per item Weight-based Free above a... Choosing Shop Software What to build on.WOOCOMMERCEA WordPress plugin. The most common option on shared hosting.Suits:... Configuring Paystack or Flutterwave Nigerian payment gateways.WHAT YOU NEEDAn account with the provider Business verification... Customer Accounts and Data Managing customer information.WHAT THE SHOP STORESNames, addresses, phone numbers, email... Delivery Options for Nigerian Shops Practical arrangements.WHAT SHOPS TYPICALLY USEA courier company Motorcycle dispatch within a... Essential Shop Settings Configuration that matters.GENERALYour business address, which affects tax and shipping Currency,... Growing an Online Shop After launch.WHAT USUALLY GROWS A SHOPRepeat customers Answering questions publicly Better... Handling Failed and Pending Payments When payment does not complete.WHY ORDERS SIT PENDINGThe customer abandoned at the payment step... Handling Returns and Refunds When customers send things back.WHAT YOUR POLICY MUST STATEWhether you accept returns Within what... Importing Products in Bulk Adding many at once.WHEN TO IMPORTMore than a few dozen products Migrating from another platform... Launching Your Shop Going live properly.WHAT NOT TO DOAnnounce widely before testing thoroughly.START QUIETLYTell a... Managing Orders The daily work.THE ORDER STATUSESPending: awaiting paymentProcessing: paid, not yet dispatchedOn... Managing Product Variations Sizes, colours and options.WHAT A VARIATION ISOne product with options: sizes, colours,... Measuring Shop Performance What to track.WHAT MATTERSOrders and revenueConversion rate: visitors who buyAverage order value... Monitoring a Shop Knowing when something is wrong.WHAT TO MONITORThat the site responds That the checkout works... Order Notifications and Alerts Knowing when a sale happens.WHAT YOU NEEDAn email when an order is placed Ideally a second... Packing and Dispatch Fulfilling orders well.THE PROCESSPrint or view the order Pick the items Check against the order... Pre-Launch Checklist for a Shop Before you open.PRODUCTSEvery product has images, description, price and stock Specifications... Preparing Product Images for the Web Technical preparation.THE TWO STEPSResize, then compress.WHAT SIZEAround 1,000 to 1,500 pixels on... Preventing Fraud and Fake Orders Protecting the shop.WHAT HAPPENSFake orders with no intention to pay Cash on delivery refusals... Pricing and Discounts Setting and changing prices.WHERE PRICES ARE SETPer product, or per variation.SALE PRICESA... Product Photography for Online Shops Images that sell.WHAT MATTERS MOSTClear, well-lit, consistent.Not expensive equipment.THE... Reducing Checkout Abandonment Why people leave with a full cart.THE MAIN CAUSESUnexpected costs appearing at the end Forced... Setting Up Payment Methods Getting paid.WHAT NIGERIAN SHOPS TYPICALLY OFFERA card gateway, such as Paystack or Flutterwave... Setting Up Shipping Zones Where you deliver and what it costs.WHAT A ZONE ISA geographic area with its own delivery options... Setting Up Your Product Catalogue Structure before content.DECIDE THE STRUCTURE FIRSTCategories, and how customers will... Shop Performance and Speed Where slowness costs money.WHY IT MATTERS MORE FOR SHOPSA slow homepage loses visitors. A slow... Shop Plugins and Conflicts Extensions and their cost.WHY SHOPS ACCUMULATE PLUGINSEach feature needs one: shipping, payment,... Shopping Cart Behaviour How the cart works.WHAT TO CONFIGUREWhether adding to cart redirects to the cart or stays on the... Stock Management Tracking what you have.WHY TRACK ITSelling something you do not have produces a cancellation, a... Testing Your Checkout Properly The test that matters most.WHY IT MATTERSA checkout that fails silently costs every sale.You will... Updating a Shop Safely Changes without breaking sales.THE RISKAn update breaks the checkout and you do not notice.Every... What You Need to Run an Online Shop The components.WHAT IS REQUIREDA domain Hosting Shop software A payment method A delivery... Writing a Delivery Information Page What customers need to know.WHAT TO INCLUDEWhere you deliver What it costs, per area How long it...

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