Protecting the shop.
WHAT HAPPENS
Fake orders with no intention to pay Cash on delivery refusals Stolen card payments, producing chargebacks Bulk orders from one address under different names
WHAT TO WATCH FOR
An unusually large first order A delivery address different from the billing address Multiple failed payment attempts Orders placed at unusual hours in rapid succession A phone number that does not answer
WHAT TO DO
Confirm large or unusual orders by phone before dispatch Require payment confirmation in your own account for transfers Limit cash on delivery by value and area
FOR CHARGEBACKS
Keep evidence: order records, delivery confirmation, communication.
Your gateway will ask for it.
WHAT REDUCES THEM
Clear descriptions, accurate delivery timescales, and being contactable.
Most chargebacks follow a customer who could not reach you.
WHAT NOT TO DO
Treat every customer as a suspect. Most are not.
Apply controls to the orders that warrant them.