Going live properly.
WHAT NOT TO DO
Announce widely before testing thoroughly.
START QUIETLY
Tell a few people. Let them buy.
Fix what they find before wider promotion.
WHAT THEY WILL FIND
Confusing steps Missing information Something that does not work on their phone
Things you cannot see because you built it.
WHAT TO WATCH IN THE FIRST WEEK
Orders arriving Emails sending Where people leave Questions being asked
THOSE QUESTIONS
Each one is something your site should have answered.
Add the answers.
WHEN TO PROMOTE PROPERLY
Once a few real orders have completed end to end without problems.
WHAT TO PREPARE FOR PROMOTION
Confirm caching is working Confirm stock is accurate Be available to respond
WHAT PEOPLE REGRET
Spending on promotion before the checkout was proven.
