Images that sell.
WHAT MATTERS MOST
Clear, well-lit, consistent.
Not expensive equipment.
THE PRACTICAL SETUP
Daylight, near a window, not direct sun A plain background The product filling the frame The same setup for every product
CONSISTENCY
A catalogue where every image looks different appears amateur.
Same background, same angle, same lighting.
HOW MANY IMAGES
A main image, plus two to four showing other angles, scale and detail.
SHOWING SCALE
A recognisable object alongside, or a person using it.
Customers misjudge size constantly.
FOR CLOTHING
On a person, and a flat shot showing the actual colour.
FOR FOOD
Natural light. Avoid filters that misrepresent the colour.
WHAT TO AVOID
Cluttered backgrounds Images that misrepresent colour Stock photographs of products you do not actually have
That last one produces disputes.
