Getting the data right.
WHAT EVERY PRODUCT NEEDS
A clear name A description At least one good photograph A price A category Stock status
SIMPLE VERSUS VARIABLE PRODUCTS
Simple: one version, one price.
Variable: sizes, colours, or other options with their own stock and sometimes prices.
Choose correctly at the start. Converting later is tedious.
THE DESCRIPTION
Answer the question that would prevent a purchase.
Clothing: sizing. Electronics: compatibility. Food: ingredients. Furniture: dimensions.
THE SHORT DESCRIPTION
Appears near the price. Use it for the key facts, not marketing language.
IMAGES
One main image, plus additional views.
Consistent size, background and framing across the catalogue.
SKUS
Useful for stock management and support. Set a scheme and apply it.
WHAT TO TEST
Buy the product yourself before adding more.
