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Accessibility in Media Content more people can use.WHAT VIDEO REQUIRESCaptions, accurate Transcripts Audio description,... Aerial and Drone Footage Filming from above.WHAT IT PROVIDESScale and context obtainable no other way.WHAT IT REQUIRES... Animating a Logo Bringing a mark to life.WHAT IT IS FOROpening and closing video content, consistently.HOW LONG IT... Artificial Intelligence in Media Production Where the tools help and where they do not.WHERE THEY GENUINELY HELPTranscription, and captions... Backing Up on Location Protecting footage before it reaches the office.WHY IT IS URGENTFootage exists in one place until... Batch Processing and Automation Handling volume efficiently.WHAT CAN BE AUTOMATEDApplying the same adjustments to many images... Black and White Work Removing colour deliberately.WHEN IT HELPSWhen colour distracts from form or expression When... Building a Brand Identity Consistent visual presentation.WHAT AN IDENTITY CONSISTS OFA logo, in several versions A colour... Building a Content Library Reusable material.WHAT A LIBRARY CONTAINSPhotographs of your premises, staff, products and work... Building a Media Portfolio Demonstrating what you can do.WHAT TO SHOWYour best work only.WHY ONLYA portfolio is judged by... Building a Media Team Working with others.WHEN TO BRING PEOPLE INWhen the work exceeds what you can deliver well.WHAT... Camera Fundamentals What the settings actually do.WHAT APERTURE CONTROLSHow much light enters, and how much is in... Choosing What Work to Take Deciding what to accept.WHAT TO ASSESSWhether you can deliver it well Whether the timeline is... Colour Correction and Grading Making footage look right.WHAT CORRECTION DOESMakes footage accurate: correct exposure, neutral... Colour Management and Monitor Calibration Seeing colour accurately.WHAT THE PROBLEM ISEvery screen displays colour differently, so what you... Common Mistakes in Media Production What goes wrong repeatedly.NOT CHECKING THE AUDIO BEFORE SHOOTINGA whole shoot with unusable... Composing and Framing Shots Where to put things.WHAT THE RULE OF THIRDS SUGGESTSPlacing subjects a third of the way across,... Copyright and Usage Rights Who may use what.WHAT COPYRIGHT PROTECTSOriginal creative work, automatically on creation.WHO... Corporate and Explainer Videos Explaining a business or product.WHAT THE COMMON FAILURE ISTalking about the company rather than... Creating Icons and Small Graphics Working at tiny sizes.WHAT ICONS MUST DOCommunicate at a glance, at small size.WHAT MAKES THEM... Creating Social Media Visuals Images and video for feeds.WHAT THE CONSTRAINTS ARESmall screens Muted playback Very brief... Delivering Finished Work to Clients The final step.WHAT TO DELIVERExactly what was agreed, in the agreed formats.WHAT TO CHECK BEFORE... Designing Documents and Reports Long-form layout.WHAT MAKES A DOCUMENT READABLEConsistent structure Clear hierarchy of headings... Designing Email and Newsletter Graphics Images in messages.WHAT CONSTRAINS EMAILImages blocked by default in many clients Narrow width on... Designing Infographics and Data Visuals Making figures legible.WHAT AN INFOGRAPHIC SHOULD DOMake one point clearly.WHAT MOST DO... Designing Logos and Marks The core identity element.WHAT A LOGO MUST DOIdentify Work at any size Work in one colour... Designing Presentations Slides people can follow.WHAT SLIDES ARE FORSupporting a speaker, not replacing one.WHAT THAT... Designing for Large Format and Signage Banners, boards and vehicle graphics.WHAT DIFFERSViewing distance is large Resolution... Designing for Print Materials that are physically produced.WHAT DIFFERS FROM SCREEN WORKResolution requirements are... Digital Media Production: Everything That Matters, Briefly The whole category in one page.LIGHT AND SOUND DETERMINE QUALITY; EQUIPMENT RARELY DOESViewers... Directing People Who Are Not Actors Getting natural performance.WHO THIS COVERSStaff, customers, executives and members of the... Editing Photographs Refining images.WHAT EDITING SHOULD DOCorrect, before it enhances.WHAT TO CORRECT FIRSTExposure... Editing Video Assembling the material.WHAT THE PROCESS ISImport and organise Select the usable takes Assemble a... Editing on Mobile Devices Producing without a computer.WHAT IS GENUINELY POSSIBLECutting, titles, colour, music and export,... Equipment for Media Production What to buy, and when.WHAT TO BUY FIRSTNothing, until a limitation actually blocks... Filming Events Covering something that happens once.WHAT MAKES IT DIFFICULTNothing can be repeated Lighting is... Food Photography Photographing what people eat.WHAT MAKES FOOD LOOK GOODLight from behind or the side Freshness... Graphic Design Fundamentals Arranging visual elements.WHAT THE PRINCIPLES AREHierarchy: what is seen firstAlignment: elements... Green Screen and Compositing Replacing backgrounds.WHAT IT ENABLESPlacing a subject in any setting.WHAT MAKES IT WORKEven... Image Formats and Compression Getting files right for their destination.WHAT THE COMMON FORMATS AREA lossy format for... Insurance and Risk for Media Businesses Protecting against what goes wrong.WHAT CAN GO WRONGEquipment stolen or damaged Someone injured... Interview and Talking-Head Filming The most common business video.WHAT TO PREPAREQuestions, sent in advance or not, deliberately The... Learning Media Production Developing the skill.WHAT TO LEARN FIRSTLight, and how to see it Sound, and what ruins it... Legal Risks in Media Work Beyond copyright.WHAT DEFAMATION RISK MEANSPublishing something damaging and untrue about an... Lighting Setups for Video Practical arrangements.WHAT A SINGLE-LIGHT SETUP LOOKS LIKEOne diffused source, above and to one... Live Streaming Broadcasting in real time.WHAT IT REQUIRESReliable upload bandwidth Encoding software or hardware... Location Scouting and Permissions Choosing and securing where you film.WHAT TO ASSESS AT A LOCATIONLight, at the time you will... Macro and Detail Photography Photographing small things.WHAT CHANGES AT CLOSE RANGEDepth of field becomes extremely shallow... Managing Large Media Files Storage, transfer and hardware.WHAT VIDEO CONSUMESFar more than people plan for, growing with... Measuring Media Performance Whether it worked.WHAT TO DEFINE FIRSTWhat the media was meant to achieve.WHYWithout that, any... Media Production Software Tools for the work.WHAT CATEGORIES ARE NEEDEDPhoto editing Video editing Audio editing Graphic... Media Production Workflow The pipeline from brief to delivery.WHAT A DEFINED WORKFLOW PROVIDESConsistency Fewer forgotten... Media Production in the Nigerian Context Local realities and opportunities.WHAT CONSTRAINS PRODUCTION HEREPower, for lighting, charging... Media Production: Everything That Matters, Briefly The whole category in one page.SOUND BEFORE PICTURE, AND LIGHT BEFORE CAMERAViewers abandon poor... Mixing and Mastering Basics Balancing finished audio.WHAT MIXING DOESBalances the elements against each other.WHAT MASTERING... Motion Graphics and Animation Making graphics move.WHAT MOTION GRAPHICS AREAnimated text, shapes and graphics, rather than... Multi-Camera Filming Shooting with more than one camera.WHAT IT PROVIDESCutting between angles Coverage of events that... Music and Sound Design Audio beyond speech.WHAT MUSIC DOESSets tone, controls pace, and covers weak moments.WHAT IT... Organising and Storing Media Files Finding work again.WHAT MAKES MEDIA DIFFERENTFiles are large There are many versions Originals... Packaging and Label Design Design that is physically produced and handled.WHAT PACKAGING MUST DOIdentify the product... Photographing Events Stills coverage.WHAT TO DELIVERA coherent set telling the story of the occasion.WHAT THAT... Photographing People Portraits and business images.WHAT MAKES A PORTRAIT WORKThe subject being comfortable Light that... Photographing Reflective and Transparent Items Glass, metal and polished surfaces.WHY THEY ARE DIFFICULTThey show what is around them rather... Planning a Media Production Deciding before shooting.WHAT TO DEFINEThe audience The message, in one sentence The format and... Podcasting and Spoken Audio Audio as a format.WHAT IT REQUIRESA microphone per speaker A quiet space Recording software... Pricing Media Production Work Charging appropriately.WHAT THE MODELS AREPer hour or per day Per project Per deliverable... Producing Audio Advertisements Short commercial audio.WHAT MAKES THEM DIFFICULTVery little time No visual support One chance to... Product Photography Photographing things for sale.WHY IT MATTERS COMMERCIALLYProduct images determine whether people... Publishing and Distributing Media Getting work seen.WHAT TO DECIDEWhere it will be published In what versions When Who is... Real Estate and Property Photography Photographing spaces.WHAT THE PURPOSE ISMaking a space legible and appealing, honestly.WHAT TO... Recording Good Audio Sound that does not drive people away.WHY IT MATTERS MOSTPoor sound makes content unwatchable... Recording Music and Performance Capturing instruments and singing.WHAT DIFFERS FROM SPEECH RECORDINGWider dynamic range Wider... Recording Voiceover Narration that sounds professional.WHAT MATTERS MOSTThe room, not the microphone.WHYRoom... Repurposing Content Across Formats Getting more from one production.WHY IT MATTERSProduction is the expensive part; formats are... Restoring and Improving Old Media Working with damaged material.WHAT RESTORATION ADDRESSESPhysical damage to prints Fading and... Reviewing and Approving Media Getting work signed off.WHAT MAKES REVIEW DIFFICULTFeedback arriving from several people Comments... Safety on Shoots Protecting people and equipment.WHAT TO ASSESS BEFORE ANY SHOOTElectrical hazards Trip hazards... Screen Recording and Tutorials Showing software and process.WHAT TO PREPAREA clean environment, with personal information... Selling Media Work as a Product Income beyond client projects.WHAT CAN BE SOLDStock photographs and footage Templates and presets... Shooting in Low Light Working when there is not enough.WHAT THE OPTIONS AREAdd light Open the aperture Slow the shutter... Shooting on a Phone Getting professional results from what you have.WHAT PHONES DO WELLResolution and detail in good... Starting With Almost No Equipment Beginning from nothing.WHAT YOU ALREADY HAVEA phone with a capable camera Daylight Free editing... Storyboarding Planning shots visually.WHAT A STORYBOARD ISA drawn sequence showing each shot before it is... Studio Setup on a Budget A workable space with little money.WHAT A BASIC SPACE NEEDSControl over light Reasonable... Subtitling and Translation Reaching other languages.WHAT SUBTITLES DIFFER FROM CAPTIONS INSubtitles translate speech;... Testimonial and Customer Story Videos Filming people talking about you.WHY THEY WORKA customer's words carry weight yours cannot.WHAT... Time-Lapse and Slow Motion Manipulating time.WHAT TIME-LAPSE DOESCompresses a long period into a short sequence.WHAT IT... Titles, Captions and Graphics Text on screen.WHAT TITLES MUST BEReadable, briefly, on a small screen.WHAT MAKES THEM... Typography for Business Materials Choosing and using type.WHAT TO CHOOSE FEW OFTypefaces. Two is usually enough.WHYMore produces... Understanding Light The single largest factor in image quality.WHAT LIGHT DETERMINESWhether a subject is visible How... Using Templates and Stock Assets Well Working faster without looking generic.WHAT THEY PROVIDESpeed A competent starting point... Video Formats, Codecs and Export Getting the file right.WHAT A CODEC ISThe method used to compress the video.WHAT A CONTAINER... Video Production Basics Making moving pictures.WHAT THE STAGES AREPlanning Shooting Editing Sound Export and deliveryWHAT... Wardrobe, Styling and Continuity Details that break a production.WHAT TO ADVISE PEOPLE TO WEARSolid colours Nothing with fine... What Digital Media Production Involves The scope of the work.WHAT IT COVERSPhotography Video Audio and podcasting Graphic design Motion... Working With Clients on Media Projects Managing the relationship.WHAT TO AGREE BEFORE STARTINGDeliverables, precisely Number of... Working With Colour Choosing and applying palettes.WHAT COLOUR DOESCreates recognition Establishes mood Directs... Working With Creators and Influencers Collaborative content.WHAT TO ESTABLISH BEFORE ANY ARRANGEMENTWhat will be produced On which... Working as a Media Freelancer Running the practice.WHAT THE WORK ACTUALLY INVOLVESProducing media Finding clients Quoting... Writing Scripts for Video Words before pictures.WHY A SCRIPT MATTERSIt is far cheaper to fix a sentence than a shot.WHAT A...
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