The most common business video.
WHAT TO PREPARE
Questions, sent in advance or not, deliberately The location Lighting Two microphones, if possible
WHY TWO MICROPHONES
A backup recording rescues a failure you will not notice until editing.
WHAT FRAMING TO USE
Subject slightly off centre, looking into the space.
WHERE THE SUBJECT SHOULD LOOK
At the interviewer, just off the lens, for a conversational feel Down the lens, for direct address
WHAT TO DECIDE
Which, before starting, and keep it consistent.
WHAT TO DO ABOUT BACKGROUNDS
Choose something with depth but not distraction.
WHAT TO AVOID
Bare walls immediately behind Windows behind the subject Anything with text or logos you have not cleared
WHAT TO ASK SUBJECTS TO DO
Answer in complete sentences, including the question.
WHY
Answers must stand alone when the question is edited out.
WHAT TO RECORD BEYOND THE INTERVIEW
The subject working or moving The environment Anything they mention
WHY
Those cover the cuts.
WHAT TO DO IF SOMEONE STUMBLES
Ask them to repeat the whole answer, not to continue.
WHAT TO CHECK BEFORE THEY LEAVE
That you have everything, by reviewing the shot list.
