Photographing things for sale.
WHY IT MATTERS COMMERCIALLY
Product images determine whether people buy, more than descriptions do.
WHAT A GOOD PRODUCT IMAGE SHOWS
The item clearly Its true colour Its scale Its material and finish
WHAT SETUP IS SUFFICIENT
A window A white surface and backdrop A reflector, which can be white card
WHAT A LIGHT TENT PROVIDES
Even light with no harsh shadows, cheaply.
WHAT TO AVOID
Direct flash, which flattens and reflects Busy backgrounds Inconsistent angles across a range Colour that does not match the product
WHY COLOUR ACCURACY MATTERS MOST
Returns and complaints follow from products that look different on arrival.
WHAT TO DO
Set white balance against a neutral reference Check on a calibrated screen where possible
WHAT ANGLES TO SHOOT
Straight on Three-quarter Detail of texture or finish In use or in scale Any flaw or variation, honestly
WHY THAT LAST ONE
Undisclosed flaws produce disputes.
WHAT CONSISTENCY REQUIRES
The same lighting, distance and background across every item.
WHY
A catalogue with varying treatment looks unprofessional.
WHAT TO STANDARDISE
A setup you can reproduce exactly.
