Materials that are physically produced.
WHAT DIFFERS FROM SCREEN WORK
Resolution requirements are higher Colour behaves differently Mistakes cannot be corrected after printing Physical dimensions matter
WHAT RESOLUTION PRINT REQUIRES
Substantially higher than screens, at final size.
WHAT HAPPENS OTHERWISE
Visible pixellation, which the screen preview conceals.
WHAT BLEED IS
Artwork extending beyond the trim edge.
WHY IT IS NECESSARY
Cutting is not perfectly accurate, and without bleed white slivers appear.
HOW MUCH
Whatever the printer specifies, typically a few millimetres.
WHAT SAFE MARGINS ARE
Space inside the trim where nothing important is placed.
WHAT TO SUPPLY
A file in the format the printer asks for, with fonts embedded or converted.
WHY CONVERSION MATTERS
A printer without your font substitutes another, changing everything.
WHAT TO CHECK BEFORE SENDING
Spelling, by someone else Contact details, digit by digit Dimensions That images are high enough resolution That colours are in the print mode
WHY CONTACT DETAILS SPECIFICALLY
A wrong number on a thousand printed items is a total loss.
WHAT TO REQUEST
A proof, and approve it carefully.
WHAT TO KEEP
The working file, for reprints.
