Beyond copyright.
WHAT DEFAMATION RISK MEANS
Publishing something damaging and untrue about an identifiable person or business.
WHAT TO BE CAREFUL WITH
Claims about competitors Allegations in documentary work Editing that changes the meaning of what someone said
WHY EDITING SPECIFICALLY
Removing context can make a statement defamatory even when the words are theirs.
WHAT PRIVACY RISK MEANS
Capturing or publishing someone in circumstances where they expected privacy.
WHAT TO AVOID
Filming through windows Recording conversations without consent Publishing identifiable people from private situations
WHAT ADVERTISING RULES REQUIRE
That claims are substantiated That comparisons are fair That material is identifiable as advertising
WHY THAT LAST POINT
Undisclosed paid content is increasingly regulated.
WHAT TO DISCLOSE
Any commercial relationship behind content.
WHAT TO BE CAREFUL WITH IN REGULATED SECTORS
Health, finance and similar, where specific rules apply.
WHAT TO NEVER PUBLISH WITHOUT CHECKING
Claims about results Before-and-after comparisons Anything implying endorsement
WHAT TO KEEP
Evidence supporting every claim made.
WHAT TO DO WHEN UNSURE
Take advice before publishing, not after.
