Demonstrating what you can do.
WHAT TO SHOW
Your best work only.
WHY ONLY
A portfolio is judged by its weakest piece.
HOW MANY PIECES
Few, strong, and varied enough to show range.
WHAT TO INCLUDE PER PIECE
What the client needed What you produced What role you played The result, where known
WHY YOUR ROLE MATTERS
Collaborative work otherwise says nothing about you.
WHAT TO SHOW IF YOU HAVE NO CLIENTS YET
Work created for yourself, to a real brief.
WHAT MAKES THAT CREDIBLE
Treating it as a real project, with a stated purpose.
WHAT FORMAT TO PRESENT IN
Whatever displays your work well and loads quickly.
WHY LOADING SPEED MATTERS
Heavy portfolios are abandoned before they display, particularly on mobile data.
WHAT TO OPTIMISE
Images and video, aggressively.
WHAT TO MAKE EASY
Seeing the work within seconds of arriving Contacting you
WHAT TO AVOID
Requiring a download Autoplaying audio Work you would not want to repeat
WHY THAT LAST POINT
Portfolios attract more of what they show.
WHAT TO UPDATE
Regularly, removing older work as better arrives.
WHAT TO KEEP
Permission to show client work, obtained in advance.
