Banners, boards and vehicle graphics.
WHAT DIFFERS
Viewing distance is large Resolution requirements are lower than expected Errors are expensive and public
WHAT RESOLUTION LARGE FORMAT NEEDS
Far less per unit area than print held in the hand, because it is viewed from further away.
WHAT TO ASK THE PRINTER
Their required resolution at final size, and their file format.
WHY ASK
Supplying a needlessly enormous file wastes time, and too small cannot be fixed.
WHAT TO DESIGN FOR
Legibility at the actual viewing distance.
WHAT THAT MEANS
Very few words Very large type Strong contrast
HOW FEW WORDS
For anything read in passing, a handful.
WHAT TO INCLUDE ON A BUSINESS SIGN
What you do The name One way to contact you
WHAT TO LEAVE OFF
Everything else.
WHAT VEHICLE GRAPHICS MUST ACCOUNT FOR
Curves, door handles and windows breaking the design Being read while moving
WHAT TO PLACE WHERE
Essential information on flat panels, away from obstructions.
WHAT TO CHECK BEFORE PRODUCTION
Every character of contact details Dimensions against the actual object A scaled proof
WHY
A misprinted banner is a total loss, and a wrapped vehicle more so.
