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A Realistic Social Media Plan Twelve months.MONTH ONEChoose one platform where your customers areSet up the business account... Account Ownership and Access Who controls the account.THE RULEBusiness accounts belong to the business, registered with a... Building a Local Audience Reaching people near you.WHY LOCALFor most small businesses, a customer must be able to reach... Choosing Which Platforms to Use Where to be.THE PRINCIPLEWhere your customers are, done properly.One or two accounts maintained... Common Social Media Mistakes What goes wrong.CREATING ACCOUNTS EVERYWHEREAnd maintaining none. An abandoned account is worse... Engagement and Why It Matters Being present rather than broadcasting.WHAT ENGAGEMENT MEANSResponding to comments Replying to... Growing Followers Honestly What actually works.WHAT WORKSPosting consistently, so the account looks alive Content people... Handling Messages and Enquiries Where the business actually happens.WHY THIS MATTERS MOSTFor many small businesses, more... Handling Negative Comments and Complaints Public criticism.RESPOND, PUBLICLY AND CALMLYEvery future reader sees your reply. A measured... How Much Time to Spend Being realistic about effort.THE MINIMUM THAT WORKSTwo or three posts a week, and responding to... Measuring Whether It Works Judging honestly.WHAT TO MEASUREEnquiries mentioning social media Traffic to your website from it... Paid Social Advertising Spending money for reach.WHEN IT MAKES SENSEYou have a specific offer with a clear margin Your... Posting Consistently Without Running Out Sustaining it.THE PROBLEMEnthusiasm produces two weeks of posting, then nothing.WHAT MAKES IT... Securing Your Social Accounts Protecting what you built.WHY IT MATTERSA compromised business account can be used to impersonate... Setting Up a Business Account Properly The basics done right.USE A BUSINESS ACCOUNTNot a personal profile. Business accounts provide... Should You Pay Someone to Manage It? Outsourcing the work.WHEN IT MAKES SENSEYou have the budget and not the time The business... Social Media and Your Website Together Making them work as one.WHAT EACH DOESSocial reaches people who were not looking Your website... Social Media Checklist What to verify.SETUPBusiness account, not personal Registered to a business email address... Social Media for Nigerian Businesses Local considerations.WHERE CUSTOMERS ACTUALLY AREInstagram and Facebook for most consumer... Social Media Policy for Staff When others post on your behalf.WHY YOU NEED ONEAnyone posting as the business represents it.A... Social Media: Everything That Matters, Briefly The whole category in one page.WHAT IT DOESBuilds familiarity with people who were not looking... Taking Better Photographs for Social Media With a phone.LIGHTNatural light, near a window, is the single biggest factor.Turn off overhead... Understanding Platform Insights Reading the numbers.REACHHow many accounts saw the post. Varies enormously and is largely outside... Using Social Media for Customer Service Answering publicly.WHAT HAPPENSCustomers ask questions in comments and messages, publicly and... Video and Short-Form Content When to bother.WHY PLATFORMS FAVOUR ITMost platforms currently give video more reach than static... What Social Media Can and Cannot Do An honest assessment.WHAT IT DOES WELLReaching people who were not looking for you Showing what... What to Actually Post Content that works for small businesses.WHAT PERFORMSYour actual work: before and after, in... When to Stop or Reduce Recognising what is not working.THE HONEST QUESTIONAfter a year of consistent effort, has it... Working With Others and Cross-Promotion Reaching new audiences.WHAT WORKSComplementary businesses mentioning each other Sharing a... Writing Captions That Work The words beside the picture.THE FIRST LINEMost platforms truncate. The first line determines...

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