The whole category in one page.
WHAT IT DOES
Builds familiarity with people who were not looking for you.
Slowly, and only with sustained effort.
WHAT IT DOES NOT
Produce immediate sales for most small businesses Work without consistency Replace search, which reaches people at the moment they want to buy
CHOOSING A PLATFORM
One, where your customers actually are, done properly.
For many Nigerian businesses, WhatsApp matters more than any of them.
SETTING UP
Business account, business email, two-factor authentication, complete profile, current link.
WHAT TO POST
Your actual work, your actual products, behind the scenes, answers to customer questions.
Photograph as you work. That is what makes consistency possible.
WHAT MATTERS MOST
Consistency and responding to messages.
An unanswered message is a lost customer.
WHAT TO AVOID
Accounts everywhere and none maintained Bought followers Stock photographs Only promotional content
MEASURING
Enquiries and sales. Ask how customers found you.
Not followers.
IF YOU DO THREE THINGS
Post twice a week. Answer every message within a day. Show real work.
