Spending money for reach.
WHEN IT MAKES SENSE
You have a specific offer with a clear margin Your website converts the traffic it gets You know what a customer is worth
WHEN IT DOES NOT
Boosting posts because the platform suggests it Before you know whether the channel produces customers Sending paid traffic to a site that does not convert
BOOSTING VERSUS PROPER CAMPAIGNS
Boosting is simple and imprecise.
The full advertising tools allow targeting by location, interest and behaviour, which matters when the budget is small.
STARTING
A small daily budget, one clear offer, one destination.
Measure enquiries or sales, not clicks.
TARGETING LOCALLY
For a local business, restricting by area is the single most important setting.
Paying to reach people who cannot buy from you is waste.
WHAT TO ADVERTISE
Something specific with a clear action. Not your business generally.
MEASURING
Cost per enquiry or per sale, against what a customer is worth.
If you do not know the second figure, you cannot judge the first.
STOPPING
Stop what does not work, quickly.
