Sustaining it.
THE PROBLEM
Enthusiasm produces two weeks of posting, then nothing.
WHAT MAKES IT SUSTAINABLE
Capturing material as you work, rather than creating it separately
Batching: producing several posts at once
Scheduling A short list of recurring content types
RECURRING TYPES
Work completed this week A product, well photographed A customer question answered Something behind the scenes A customer result, with permission
Five types, rotated, removes the blank-page problem.
CAPTURING AS YOU GO
Photograph every job, every product, every stage.
A folder of unused photographs is what makes a busy week's posting possible.
SCHEDULING
Produce a week or a fortnight at once and schedule it.
That is what allows posting to survive a busy period.
WHEN YOU HAVE NOTHING
Post less rather than posting poorly.
A reduced but consistent presence beats sporadic bursts.
THE REALISTIC CADENCE
Two or three times a week, sustained for a year.
That is more than most businesses manage.
