Being realistic about effort.
THE MINIMUM THAT WORKS
Two or three posts a week, and responding to messages within a day.
Perhaps two hours a week including creating the content.
WHAT PRODUCES MORE
Daily posting and active engagement. Perhaps an hour a day.
Whether that is worthwhile depends on your business.
WHAT DOES NOT WORK
Posting in bursts and disappearing Posting without responding to messages Spending hours on something that produces nothing measurable
THE TIME TRAP
Social media consumes more time than planned, and the time is difficult to account for.
Set a limit and keep to it.
BATCHING
Produce several posts at once and schedule them.
Far more efficient than deciding what to post daily, and it is what makes consistency achievable.
THE RESPONDING PART
Non-negotiable. An unanswered message is a lost customer, and slow responses are visible to others on some platforms.
If you cannot respond, state your hours.
WHEN TO STOP
If a year of consistent effort produces nothing measurable, reconsider.
