Twelve months.
MONTH ONE
Choose one platform where your customers are
Set up the business account properly: name, description, contact details, link
Enable two-factor authentication Post three times
MONTHS TWO TO THREE
Post two or three times a week Photograph your work as you go Respond to every comment and message Tell existing customers you are there
MONTHS FOUR TO SIX
Establish a rhythm: recurring content types, batched and scheduled
Engage with local businesses and community accounts Review what produced engagement
MONTHS SEVEN TO NINE
Continue Consider a second platform, only if the first is sustained Start driving followers to your email list
MONTHS TEN TO TWELVE
Review honestly: has it produced enquiries?
Decide whether to continue, reduce, or change approach
WHAT MATTERS MOST
Consistency and responding. Those two account for most of the result.
WHAT TO AVOID IN YEAR ONE
Multiple platforms Paid advertising before you know what works Buying followers
