Content that works for small businesses.
WHAT PERFORMS
Your actual work: before and after, in progress, finished
Your actual products, well photographed Customer results, with permission
Behind the scenes: making, packing, preparing
Answers to questions customers ask Your team, as people Local relevance
WHAT DOES NOT
Stock photographs Generic motivational content Product photographs with only a price, repeatedly Reposted content with no connection to you Anything you would scroll past yourself
THE MOST RELIABLE SOURCE
What you did this week. Photograph it as you work.
A trade business photographing every completed job has unlimited content and the most persuasive kind.
CUSTOMER QUESTIONS
If one person asked, others wondered. Answering publicly is useful content and it demonstrates competence.
THE PERSONALITY QUESTION
For a small business, showing the people is an advantage a larger competitor cannot match.
Not everyone is comfortable with that. Neither is required.
THE TEST
Would you stop scrolling for this? If not, do not post it.
