What to verify.
SETUP
Business account, not personal Registered to a business email address Two-factor authentication enabled More than one person in the business has access Name, description and contact details complete and consistent Link current and pointing somewhere useful Location or service area stated
ONGOING
Posting consistently, at a rate you can sustain Responding to every comment and message Engaging with others genuinely Photographing work as it happens
CONTENT
Your actual work and products No stock photographs Captions that say something Modest relevant hashtags
SECURITY
Registered email secured Access removed when someone leaves Recovery details current
MEASUREMENT
Asking customers how they found you Checking link clicks and profile visits Reviewing quarterly, not per post
THE THREE THAT MATTER MOST
Post consistently. Respond promptly. Show your actual work.
