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Backing Up Membership and Course Sites What is at risk.WHY IT MATTERSThe database holds members, subscriptions, progress and payment... Booking Notifications and Reminders Keeping everyone informed.WHAT SHOULD SENDConfirmation to the customer, immediately Notification... Common Problems With These Sites What goes wrong.MEMBERS CANNOT ACCESS CONTENT THEY PAID FORCheck their subscription status Check... Handling Member and Student Data Personal information.WHAT YOU HOLDNames, email addresses, payment records, progress, sometimes... Hosting Course Video Where video should live.WHY NOT YOUR HOSTING ACCOUNTBandwidth consumption is enormous Playback... Is a Course Right for Your Business? Selling knowledge.WHAT SELLSA specific outcome. Not a subject."How to register your business with... Is a Membership Model Right for Your Business? An honest assessment.WHAT MAKES MEMBERSHIP WORKSomething valuable that continues A reason to... Is an Online Booking System Right for You? Taking appointments.WHAT IT SOLVESCustomers booking without a phone call Fewer double bookings... Managing Availability Keeping the calendar honest.THE PRINCIPLEThe booking system must reflect reality.A system showing... Managing Members Day to day administration.WHAT YOU WILL DO REGULARLYAnswer questions Handle billing problems... Membership Levels and Pricing Structuring access.HOW MANY LEVELSOne is simplest and frequently sufficient.Two or three at most.... Membership, Booking and Course Sites: Everything That Matters, Briefly The whole category in one page.CHOOSING THE MODELMembership: ongoing value, recurring payment,... Membership, Booking or Courses: Which Do You Need? Three different things.A MEMBERSHIP SITERecurring payment for ongoing access to content or a... Performance for Membership and Course Sites Speed with logged-in users.THE CACHING PROBLEMLogged-in pages are usually not cached.Members... Pricing and Selling Courses Getting paid.PRICINGBased on the outcome, not the length.A short course solving an expensive... Protecting Course Content Reasonable measures.WHAT IS REALISTICPrevent casual sharing.You cannot prevent determined... Recurring Payments and Failed Billing The money side.WHAT RECURRING BILLING NEEDSA gateway supporting it Stored payment authorisation... Reducing Membership Churn Keeping members.WHY IT MATTERS MORE THAN RECRUITMENTLosing a tenth of members monthly means... Reducing No-Shows The main cost of booking.WHY THEY HAPPENForgetting No commitment CircumstancesWHAT REDUCES... Restricting Content Controlling access.WHAT CAN BE RESTRICTEDWhole pages and posts Sections within a page Downloads... Setting Up Online Booking The components.WHAT YOU NEEDBooking software A calendar reflecting real availability Services... Setting Up a Course Site The components.WHAT YOU NEEDCourse software Payment Content hosting Student accounts A way to... Setting Up a Membership Site The components.WHAT YOU NEEDMembership software Recurring payment Content restriction Member... Structuring a Course Organising the content.START FROM THE OUTCOMEWhat should someone be able to do at the end?Work... Supporting Students After the sale.WHAT STUDENTS NEEDAnswers to questions A way to ask Evidence that someone is... Taking Payment for Bookings Deposits and full payment.THE OPTIONSPay in full at booking A deposit at booking, balance on the... What to Decide Before Building Questions to answer first.FOR ALL THREEWhat exactly is being sold What the customer receives What...

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