Getting paid.
PRICING
Based on the outcome, not the length.
A short course solving an expensive problem is worth more than a long one covering a subject.
ONE-OFF OR INSTALMENTS
Instalments increase accessibility and introduce failed payments.
For higher prices, worth offering.
LIFETIME OR LIMITED ACCESS
Lifetime is simpler and easier to sell.
Limited access lets you sell it again and irritates some buyers.
WHAT TO INCLUDE IN THE SALES PAGE
What they will be able to do afterwards What is included Who it is for and who it is not The price What happens after purchase
THAT LAST ONE
Say exactly what happens on payment. Uncertainty costs sales.
REFUNDS
Decide your policy and state it.
A refund period reduces hesitation and costs you some refunds.
WHAT NOT TO DO
Claim outcomes you cannot support Use testimonials you do not have
