Selling knowledge.
WHAT SELLS
A specific outcome. Not a subject.
"How to register your business with CAC" sells. "Business administration" does not.
WHO BUYS
People with a problem they want solved and the money to solve it faster.
WHAT MAKES A COURSE WORK
A clear outcome Structure that gets someone there Enough detail to actually do it
WHAT PEOPLE UNDERESTIMATE
Production time. Recording, editing, materials.
A short course takes longer to make than expected.
ONE-OFF OR RECURRING
A course sold once is simpler and the revenue is not recurring.
A course plus ongoing support is a membership with extra steps.
WHAT YOU NEED BESIDES CONTENT
A way to take payment A way to restrict access A way to support students
FOR NIGERIAN AUDIENCES
Consider data cost. Long video is expensive to watch.
Offer downloadable materials and shorter videos.
